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Shutter Company Expands Online Marketing Campaign

Elite Shutters of North Carolina was born, originally, in the unforgiving environment of the South. Starting in Georgia, Elite Shutters began offering high-quality Shutters and Plantation blinds to savvy homeowners in Georgia.

When the business owners moved to North Carolina, they brought their passion for quality shutters with them.

Often thought of as a “nice-to-have” luxury item, homeowners often overlook the value and quality of life that a high-end window treatment system will add to their house. Worse, they often shop box stores for the cheapest options.

Elite Shutters understands that the right window treatment is more than a quality of life benefit; it also adds value to the home.

Image of the elite shutters website before the redesign

It’s important to choose a shutter that is of the correct material and style for a house. Furthermore, it should match the homeowner’s habits and lifestyle.

In a world of off-the-shelf clones, Elite Shutters is one of the few white-gloved services to help the discerning homeowners get the idea shutters for their house.

Recently, Elite Shutters reached out to Charlotte SEO for consultation on their online marketing. For years, they have managed their marketing in-house and wanted a fresh set of eyes on their long-running and highly successful campaign.

Several suggestions were made, including a mobile-friendly website, SEO optimization and Ads optimization. A Multi-phased approach is being pursued with a priority on the action items that will bring the fastest increase in lead flow.

Charlotte SEO is always pleased to partner with local businesses, especially those company’s that specialize in providing a personalized touch that local residents can’t get from the multi-corporation conglomerates.

Elite Shutters NC
1859 Scott Futrell Drive
Charlotte, NC 28208, USA

704-817-8704

By |2019-05-23T04:04:31+00:00May 20th, 2019|Charlotte Businesses|0 Comments

Charlotte General Contractor Launches New Site

Never since the Great recession of 2007 has it been a better time to remodel a house or build new construction. House prices are climbing steadily, and building a new house can offer immediate, unmatched equity.

Choosing a contractor to build your dream home is no light matter. Many of the contractors have been in business in Charlotte for the past 2 decades or so. Unfortunately, some of the most well-known firms command the highest prices and require the longest waiting times for new jobs to be started.

New firms offer a shaky proposition. Many of them may be untried and unproven by time, but in light of the overworked, firms, homeowners are forced to choose a lesser-known options.

Allen Sparks at EQ Custom Home Builders is seeking to change that. As an experienced contracotr in Fort Mill South Carolina, he’s been building homes and providing upscale remodels for years. His clients turn to him time and time again when they are seeking the highest-quality construction.

He recently completed the rare feat of becoming licensed and insured in the state of North Carolina. This provides him with the ability to take his experience across the state lines and provide the same level of design and quality to the Charlotte customers who are languishing on the waiting lists of the over-worked and harried firms.

Furthermore, Allen isn’t one to wait for customers to come to him. Charlotte SEO Firm is excited to work with EQ Custom Home Builders and to help them improve their search engine visibility for search terms like General Contractors in Charlotte NC as well as General Contractors in Fort Mill South Carolina.

By placing their website on the front page of Google, it is possible for customers to find Sparks and his team, and engage their services.

While new residential construction is the core of their business, they also do commercial construction and Kitchen and Bathroom Remodeling, all built to the current code standards.

6277-600 Carolina Commons Dr #359,
Indian Land, SC 29707
(803) 265-7030

By |2019-03-26T04:30:28+00:00March 26th, 2019|Charlotte Businesses|0 Comments

Charlotte Pet Sitting Uses Charlotte SEO To Compete With Rover.com

In 2019 the small business owner is at a crossroads. International corporations with large budgets and startups with millions of dollars in angel investments are entering the field where mom and pop businesses once ruled the day.

For several years, now, the more lucrative HVAC and plumbing industries have been keenly aware of this shift as companies like HomeAdvisor and YellowPages invade their market and begin advertising locally and then reselling the leads.

Recently, Queen City Pet Sitting in Charlotte had begun noticing the same thing happening in their market. Sites like Rover, Wag, and Petsmart we’re advertising their pet sitting services and competing on Adwords and in Google for the same terms.

It means that the small businesses need to start increasing their volume of business so that they can begin competing on the same margins as these larger companies.

Queen City Petsitting approached Charlotte SEO for assistance. They wanted to improve their visibility for the search phrases “pet sitting” and “dog walking” in Charlotte. By securing more of the market share using search engine optimization, they will be able to better compete with these larger businesses.

The first part of the campaign was to analyze their AdWords and to suggest a small Google Ads campaign. By doing so, we were able to begin providing a steady stream of leads that enable them to keep making a profit and to operate more competitively in the pay-per-click model. A hybrid approach likes this allows the business to get a steady stream of leads, now, while they wait for the more long-term SEO services to take effect.

The next thing was a top-to-bottom site overhaul. There were multiple security flaws in the code and the site had mixed HTTP and HTTPS content. Securing the site top to bottom and adjusting the code of the theme allowed the client to present their customers with a faster checkout experience and more secure payment and reservation forms.

The next thing was to remove thin and duplicate content from the site. This can happen for a variety of reasons, and in the case of this site, it was a natural result of a business that has been on Google for nearly 10 years. Bu cleaning up their site and strengthening key pages, we were able to present a more unified message to the search engines and customers.

From there it becomes a matter of continuing to optimize for the key terms and to move the site higher in Google. Charlotte SEO Firm has a long track record of that, and we are looking forward to helping yet another mom and pop shop stave off the looming threat of the conglomerates.

Queen City Pet Sitting & Dog Walking – Charlotte
7418 Edenbridge Lane
Charlotte NC 28226

(980) 202-2745

By |2019-03-12T21:20:57+00:00March 12th, 2019|Charlotte Businesses|0 Comments

Charlotte Tile Installer Pushes New Marketing Campaign

 

A bathtub with pink tile work

Some of The Local Work NC Tile LLC Has Done

Looking to get tile installed? You are about to have more options! NCTileInstaller.com recently started a new marketing campaign to increase their visibility in the Charlotte, NC area. Their goal is to make it easier for Contractors and Homeowners alike to find their services and to receive the best care possible.

You can see their information, here:

NC Tile LLC
8520 Paw Valley Ln
Charlotte, NC 28214

Here are some marketing ideas for our clients who might run a service-based business but are struggling for visibility.

So you want to start your tile installation business, but just don’t know where to start? For starters, exceptional marketing will determine your success in the tile installation industry. As a flooring company owner, there are many different ways to promote your products and services to residential and commercial customers. Here are smart tips that will help you get more clients to find you and hire your services.

Launch a Social Media Campaign

The internet has changed the way business has been done for the past decades. If you want to be competitive nowadays, you must turn to the internet for marketing solutions. Social networking sites and online platforms significantly boost sales without spending an excessive amount of money. Launching a social media campaign will help you reach your target audience for your tile installation business. Social media sites like Facebook improve your marketing outreach by many folds because they reach a larger group of audiences.

Blog Useful Business Tips and Ideas

If you have the liberty of time to go online and tell a story, tips or an idea related to your business, a blog will help you promote your company. Blogging doesn’t take much time as long as you know what you are talking about. Spend at least 30 minutes to an hour daily to create meaningful and informative stories, tips and ideas about your tile installation business. Willing customers will eventually find your blog.

Repeat Customers and Feedbacks

Nothing beats good feedback from your customers either new ones or repeat clients. Deliver the best services and let your customers help you spread the word about your business. When people start talking positive things about your business or company, good things will come your way. Invest in good customer service to get customers to repeat and freely advertise your business to their family and friends.

By |2018-10-25T15:20:07+00:00October 25th, 2018|Charlotte Businesses|0 Comments

Timber Frame Homes In Charlotte Expands To A Nationwide Market

Mill Creek Timber Frame Homes is located in Saluda North Carolina. They are a premium dealer of high-end, customized, Post and Beam homes and are the trusted name that folks in North Carolina rely on to deliver.

They have been seeing an increase in the number of orders coming in from across the country and they reached out to Charlotte SEO to assist them in increasing their presence in Google and acquiring more business.

Timber frame homes are houses with a frame structure of massive posts and beams. These are connected with pegs or any preferred type of joinery. Also known as “post-and-beam” construction, timber framing uses heavy timbers that are sturdy and capable of producing open design houses without sacrificing the structural safety of the building.

What is a Post and Beam Home?

A post and beam home has been around for thousands of years in many parts of the world. The exposed wood adds beauty, style, and character to any home. A post and beam home is different from log homes. The key distinction between the two types of homes is the method of using wood in the construction of the buildings.

The Benefits of a Timber Frame Home

The unmatched durability of massive timbers lasts hundreds of years. Unlike conventionally-built homes, timber frame homes have more structural integrity. The exposed timber and open floor designs allow architects, engineers, builders, interior designers, and other professionals in the field of building construction to make a beautiful house.

How Much Does a Timber Frame Home Cost?

The cost of building a timber frame home will vary due to several factors. Large timber can be much cheaper in some places. Unfortunately, it can be expensive in other parts of the country. Before it became popular, timber framing was less expensive because of the speed advantage. However, timber framing has become more expensive today due to the lengthened time in processing orders.

Are Timber Frame Homes Energy Efficient?

Aside from its aesthetic and structural advantages, timber frame homes are energy efficient because of their open house designs. Timber frame homes are designed to have effective insulation to cut down the cost of energy. While some of the modern designs no longer serve their energy efficiency purposes, there are still homes that are designed to be energy efficient.

To get your own design, contact Mill Creek today!

Mill Creek Post & Beam Co.
1970 Holbert Cove Road
Saluda, NC 28773

PHONE: (828)749-8000

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By |2018-10-10T20:30:38+00:00October 10th, 2018|Charlotte Businesses|0 Comments

Marketing Plan For An Effective Couples Therapy Counselor in Charlotte NC

Recently, we had the opportunity to partner with a Charlotte Couples’ Counseling service, the Wellness Counseling Center located in Charlotte, NC. For the team at Charlotte SEO firm, this is a huge honor. Strong marriages create strong generations and translates directly into a stronger community.

By helping to increase their visibility in Google, we are making their service easier to find which helps their potential clients find them sooner, and get the help they need for their relationship.

As we start this campaign, the Wellness Counseling Center is on page 1 of Google For most of their key money terms. We will be looking to move them up quickly into the top 3 spots where they can take over the market share of these calls.

We help our client’s to rank higher in Google using the “Shark Tank Effect”. Just as small businesses get a boost and recognition by being on the show, the “Shark Tank”, at Charlotte SEO, we work on getting the site mentioned where it matters and building their Brand authority for the Google Algorithm.

You can contact the Wellness Counseling Center, here, for an initial consult:

Wellness Counseling Center
309 S. Sharon Amity Road
Suite 310
Charlotte, NC 28211
(704) 319-5593

 

Making a relationship work out and stay stronger throughout the years is a challenging task for every couple. Fortunately, there are ways to make the relationship work and keep the fire burning between two people.

What is Couples Therapy?

Couples therapy is a term used when a professional helps couples in a relationship to address the marital issues and other chronic relationship problems on a long-term basis. The idea of the therapy is to reconnect with your partner, mend the fences between the couple, maintain a healthy relationship, and keep the spark alive for the years to come.

The Different Types of Couples Therapy

Positive Psychology – The therapy promotes positivity through the emphasis of positive emotions, character strengths, and constructive institutions. Unlike with the other types of couples therapy, it helps you identify happy moments in your relationship instead of recognizing them in retrospect.

Emotionally Focused Couples Therapy – Dr. Susan Johnson’s therapy method was originally developed for couples. Eventually, it was used in marriage counseling as well as in hospital settings and training centers. The therapy is among the best methods when depression and similar issues are the known culprit in relationship struggles between couples. Our Client, the Wellness Counseling Center, has seen tremendous results in the couples they’ve counseled in Charlotte, NC.

Gottman Method – The method mends the fences between partners by learning to understand one another. With the use of the Gottman Method Couples Therapy, relationships are strengthened through increased affection, respect, and intimacy between partners.

The Gottman Method is a blueprint for couples who are experiencing a downward spiral in their relationship. It was designed as a love map for one another to assist them to better understand the happiness, worries, stresses, hopes, and other emotions of their partner.

Narrative Therapy – The goal of the therapist is to separate the negative parts of your love story to gain a new perspective on your situation. The technique of stating the negative issue in a narrative form allows the therapist to turn the story into a positive one. With narrative therapy, you can effectively rewrite the narrative of your relationship story from a different perspective.

Imago Relationship Therapy – The combination of western psychological techniques with spiritual and behavioral couples counseling techniques is used to find a solution to the relationship issue.

Individual Counseling – There are situations when one of the two isn’t willing to undergo couples counseling. Individual counseling is a good way to understand the conflict when both do not wish to attend counseling sessions together.

Working Out Your Communication – Poor communication in the workplace results to problems between the employer and employees. The same thing is true about poor or unhealthy communication in the relationship between couples. A couple’s inability to communicate properly will eventually affect the health of their relationship.

Whenever your relationship is in jeopardy, the best thing to do is to act and communicate to solve the problem before it goes out of control. While mending broken fences between you and your partner is no easy task, your reaction and actions will dictate the outcome of your efforts in stitching your relationship together.

By |2018-10-05T18:54:50+00:00October 4th, 2018|Charlotte Businesses|0 Comments

Charlotte Chiropractor Brings Principled Care To North Carolina

There is a chiropractor on every corner, and they struggle to differentiate their message. For the most part, the process is similar with each doctor: They’ll gather an X-ray and may provide a massage or tens treatment, and then perform the adjustment. Somewhere along the process, you will likely be sold on why you need to buy their supplements.

This streamlined, supplement-focused business is profitable, but can overlook the best interests of the client. This why Principled Chiropractic care is so important.

Greater Life Chiropractic specializes in holistic health. This emphasis on wellness care starts with prenatal and infant care and continues on throughout the adult life.

A reliable chiropractic care plan focuses on how the body functions as a whole and helps support the communication and signalling of the entire nervous system.

This makes sure your brain is able to communicate with each organ, and ensures each organ works in balance with the other organs.

By identifying areas where these nerves are pinched, it is possible to fix those areas and restore proper function for your body.

Every year, hundreds — if not thousands — of needless sick days are used by patience who suffer from back pain or who have an illness caused by a misalignment of the spine. Some of these symptoms may be outside of what we classically identify as a “back problem”. A good chiropractor will use your history to identify these problems and help you get ahead of them.

Regular Chiropractic care can enhance health and productivity.

Among Chiropractors in Charlotte, NC, Greater Life Chiropractic is well-known for their holistic approach. They maintain strong Social media and Yelp profiles, and recently retained Charlotte SEO Firm to assist them in improving their visibility in Google.

This multi-faceted approach enables them to stand out from the competition and to help customers find the best possible care in the Charlotte area.

For the Best Chiropractor in Charlotte, Contact Dr. Grant Lisetor.

Greater Life Chiropractic
624 Tyvola Rd Ste. 100
Charlotte, NC 28217

By |2019-05-28T18:19:50+00:00September 30th, 2018|Charlotte Businesses|0 Comments

Charlotte Massage Spa Brings Unique Marketing Angle To Business

We all know someone who needs a massage. Maybe it is mom who needs one after a long week. Or Dad on Father’s day (I bet you’ve never bought a massage for dad, have you?).

Massages are a scientific way to release muscle tightness, increase the flexibility of fascia and decrease cortisol levels. These benefits lead to deeper sleep, less soreness and the ability to operate at a higher level. (Plus, lowered cortisol can lead to less fat retention and weight loss).

Increasingly, Spas are becoming “McDonalized”. Massage schools are popping up across the country and churning out students in droves with 6 week training programs and excessive tuition debt. Each one is just like the next, with varying degrees of skill.

Where do these kids end up?

Working for any number of the national franchises of spas across the country.

Granted, you can get a good massage at some of these places. However, in most places, their “60-minute” massage is only 50-minutes long. And they only offer “Easy”, “Medium” and “Hard’.

For the average, blue-collared worker, those massages may be ok. Just get whatever the latest groupon deal is and put it to use.

The Urbana Wellness Massage Spa is a long-establish massage spa in the Charlotte area who hasn’t succumbed to the commoditization that has seized the rest of the industry.

Their spa still offers a complete suite of massage options, including those hard-to-find options such as ashiatsu and Thai (stretching) masssage.  Of course, their exclusive but more popular options such as hot stone massage and Reflexology bring in clients from across North Carolina.

When you consider that their massages offer you the full length of time allotted, it turns out that these high-end massage experiences are no more expensive than those offered by the “cheap” franchises.

(Which begs the question, why do so many people inflict their bodies with a cheap massage).

But where Urbana has set themselves apart is in the experience they create for their patrons. Similar to what you would expect at a 5-star hotel, their massage patrons enjoy fresh tea and a beautiful, relaxing lounge for resting between sessions.

From this foundation, they have created some unique packages, such as the “Royalty Experience” which gives mom an entire half-day to pamper her body with spa services. Or their Spa Parties which attract bachelorettes and birthday parties in for a 5-star group massage experience.

In Charlotte, North Carolina, there is no shortage of spas to choose from for your next massage. But there is only a handful of spas who manage to keep the art alive the way it should be: with elegance and luxury.

And, as it turns out, luxury doesn’t have to be expensive.

Book your next appointment today.

Urbana Wellness Spa
7510 Pineville-Matthews Road Suite 5B
Charlotte NC 28226
704-543-1700

By |2018-07-16T00:34:40+00:00July 16th, 2018|Charlotte Businesses|0 Comments

Assisted Living Facility In Charlotte, NC Offers Innovated Dementia Care

Dementia and Alzheimer’s are two extremely challenging diseases for patients and their families to navigate. They greatly affect older adult populations and create confusion and disorientation in the patient.  Additionally, these diseases create stress on the children of the patient as the patient forgets who their children are and become combative when their children try to help them perform normal activities of daily living.

Special Family Days Are Core To The Treatment Plan

This heart-breaking scenario plays out across the lives of the 5 million dementia patients in America.

Many of the families find the strain to be too much. They turn to professional help and begin using respite care where their parents can stay n a facility temporarily to allow the family a break from the day-to-day challenges of watching for the patient’s safety.

As the disease progresses, the questions arise as to what is the best full-time care facility that they can trust their loved one to. Few children relish the idea of committing their parents to a nursing home, with its sterile medical-like facilities, and finding the ideal home is an agonizing and time-consuming process.

However, for many of these patients, a nursing home with round-the-clock care is not yet needed. Perhaps a facility that offers help with the activities of daily living inside a home-like setting could offer a much-needed in-between option for these patients.

In fact, in Amsterdam, Holland a trial treatment for Alzheimer’s patients have been studying how keeping their patient’s in a “village-type” environment could improve their symptoms. This residential environment gives the patient more freedom and is the complete antithesis of the prison-like environment most of the patients are forced to live.

In Charlotte, North Carolina, a similar model is being piloted. In this scenario, elegant residences are transformed into care facilities. At first glance, however, these facilities look like any other home. however, they are staffed with trained personnel to assisted in the activities of daily living and to provide the perfect balance of assisted care while still allowing an element of personal freedom for the residents.

Unlimited Possibilities Assisted Living Facility is at the forefront of this new trend. Their business is focused on combining medical care in a home setting to allow both the children and the patient the peace of mind that they are in the best environment for their situation.

Their Facebook Page gives you some idea of just how homey and normal their residents’ lives are.

If you are looking for assisted living care for a loved one, then you can follow-up with Unlimited Possibilities. Their information is here:

Unlimited Possibilites Family Care Home
7245 City View Dr
Charlotte NC 28212
704-249-7718

 

By |2018-07-15T23:25:00+00:00July 15th, 2018|Charlotte Businesses|0 Comments

Charlotte SEO’s Client Wins 2018 BOB Award: “Best House Cleaning Service”

We always enjoy seeing our customers win. With Maid In Heaven Charlotte, we see all the traditional hallmarks of a winning company:

  • Multiple years of experience
  • A Willingness to learn and master digital marketing
  • Follow-up with their customers to capture testimonials and referrals
  • Constant process improvement

Their service is focused on traditional North Carolina values and delivers customized service for each client.

This top-notch care translated directly into their selection as the “Best Housecleaning Company In North Carolina” by charlottemagazine.com

This is one client who has been open to different web design strategies in order to optimize the conversion rate. We’ve been able to double the number of form entries per day by running A/B tests on different designs.

Some of these design iterations have been complicated and required the client to be ok with destroying features that had been in place for a long time in order to create a layout that was optimal for the user. Beth has never had an issue with trying something new and evaluating the data to see if it made the user happier.

Customer satisfaction is always key. From the time they land on the site until the moment they leave a review, we want to do our part to make this process easy.

We’ve also seen incredible success in optimizing the site for the search engines and promoting the business through paid traffic. Immediate lead generation is one of the core tenets of our marketing strategy and this combination of marketing efforts means that our clients win immediately, and then continue to see success long into the future.

Through our search engine optimization efforts, we were able to secure the #2 spot in Google for the term “house cleaning services in Charlotte NC” with just several months of effort. This translates directly to a steady flow of customers that provides predictable cash flow and the ability for the owners to plan for future growth.

 

 

This is a fairly typical performance growth curve for our clients.  While most companies warn you that SEO takes time, we find that with a smart strategy, we can typically get results in the first 90 days from an SEO perspective.

However, there is no need to wait 90 days for your marketing to work. Because we are a full-service marketing company, we will create a plan that gets the phone ringing right away. Our hybrid marketing approach delivers success much more quickly than a single-focus SEO company can do.

 

By |2018-05-14T18:06:27+00:00May 14th, 2018|Charlotte Businesses|0 Comments