In 2019 the small business owner is at a crossroads. International corporations with large budgets and startups with millions of dollars in angel investments are entering the field where mom and pop businesses once ruled the day.
For several years, now, the more lucrative HVAC and plumbing industries have been keenly aware of this shift as companies like HomeAdvisor and YellowPages invade their market and begin advertising locally and then reselling the leads.
Recently, Queen City Pet Sitting in Charlotte had begun noticing the same thing happening in their market. Sites like Rover, Wag, and Petsmart we’re advertising their pet sitting services and competing on Adwords and in Google for the same terms.
It means that the small businesses need to start increasing their volume of business so that they can begin competing on the same margins as these larger companies.
Queen City Petsitting approached Charlotte SEO for assistance. They wanted to improve their visibility for the search phrases “pet sitting” and “dog walking” in Charlotte. By securing more of the market share using search engine optimization, they will be able to better compete with these larger businesses.
The first part of the campaign was to analyze their AdWords and to suggest a small Google Ads campaign. By doing so, we were able to begin providing a steady stream of leads that enable them to keep making a profit and to operate more competitively in the pay-per-click model. A hybrid approach likes this allows the business to get a steady stream of leads, now, while they wait for the more long-term SEO services to take effect.
The next thing was a top-to-bottom site overhaul. There were multiple security flaws in the code and the site had mixed HTTP and HTTPS content. Securing the site top to bottom and adjusting the code of the theme allowed the client to present their customers with a faster checkout experience and more secure payment and reservation forms.
The next thing was to remove thin and duplicate content from the site. This can happen for a variety of reasons, and in the case of this site, it was a natural result of a business that has been on Google for nearly 10 years. Bu cleaning up their site and strengthening key pages, we were able to present a more unified message to the search engines and customers.
From there it becomes a matter of continuing to optimize for the key terms and to move the site higher in Google. Charlotte SEO Firm has a long track record of that, and we are looking forward to helping yet another mom and pop shop stave off the looming threat of the conglomerates.
Queen City Pet Sitting & Dog Walking – Charlotte
7418 Edenbridge Lane
Charlotte NC 28226