HVAC is the quintessential service-based business.

Service-based businesses perform exceptionally well in Google. The customer in need of a repairman pulls out their phone or laptop and performs a simple search for a repair company in their area.

Usually, one of the top three results in Google will get the business.

As a result, the companies at the top of Google tend to perform better than those lower on page 1.

Air-Pro Heating And Air Conditioning in Fayetteville, NC is capitalizing on this opportunity to build their business. Using a fresh new website layout and an easy online booking system, they are taking advantage of this new stream of traffic to grow their business.

Charlotte SEO Firm is excited to work with them to promote this new business. There are several new strategies that we are using to promote this business.

image of airpro hvac website

Technical SEO

One page websites are easy: all you need to do is optimize the homepage with the proper keyword terms.

Most businesses begin adding more pages. Soon they have contact pages and appointment setting pages.

Then, an SEO company that they hire will mention that they need to blog. These busy owners will find time in their busy lives to add a few hundred words to a blog post.

Now the site is full of short blog posts, categories, and tags.

The end result is a site that is full of thin content and that isn’t ranking as well as it should.

We always begin with a sitewide cleanup and page-by-page keyword optimization. Often, this results in a rankings increase and added call volume in under 6 weeks.

Google My Business Optimization and Promotion

The Google maps listing is one of the biggest revenue creators for HVAC companies. We prioritize this optimization process to make sure the client climbs into the top map positions as rapidly as possible.

These map positions are often easier to move up in Google, and or aggressive posturing here can lead to increased rankings on the website rankings.

One of the things we like to do is to work with the client to get new images and coupons for their listing.

These tend to lead to increased conversions, so our client can steal more business away from the competition.

Be Number 1

There are a lot of little moving parts on improving a website’s rankings. Ultimately, it comes down to making sure that the website is number 1 in Google.

Air Pro is an excellent example of a business that is a first class company. We are looking forward to making them number one in the Google rankings.

Air Pro Heating And Air Conditioning
6109A Yadkin Rd
Fayetteville, NC 28303
(910) 964-4203