In 2018, CharlotteSEOFirm added several new tools to help us analyze how customers interact with the internet. By analyzing how the user interacts with our client’s websites, we were able to detect predictable patterns that enhanced conversion rate. We also learned what layouts defeated conversions and interfered with the sales a site would generate.
This ability to double and triple conversion rates has paid off. We’ve had clients who — with their same website — went from barely being able to pay the bills, to needing to hire new staff.
When we were approached by Jimmy and Sook at the end of 2018, we knew that we could help that get a higher conversion rate with a site redesign. Jimmy and Sook is a fashion design company who operates in high-end fashion. They understand their audience well and cater their fashion designs and their message to their core demographic.
Our role was to create a new website that enhances their look even more and creates an easy flow throughout the site, making the buying process simple.
The site was launched in early 2019 with Google Analytics and Hotjar heatmap tracking to allow the client to continue to watch how the customer interacts with his site, and make further adjustments as necessary.