The local Google business listing was also optimized, placing Maid In Heaven at the top of the local search engines. This had the added benefit of highlighting their stellar reputation in the community and established them as the most reputable local cleaning business. For some businesses, just being placed in this 3 pack will make the phone ring off the hook with local clients.
Finally, immediate lead generation is a critical component for a lot of businesses. Search engine traffic may be the gold standard for lead generation, but there is a significant time delay of several months required to move a site higher in the rankings. NO ONE can overcome the length of time it takes to rank. Google says in its patent that it takes 20-70 days to award the power of 1 link making it a long game and not a sprint. With advanced optimization software and formulas, it is possible to generate a large amount of traffic from paid campaigns, even in niches where national companies are competing with their larger budgets. So we started out with Google AdWords, Click-To-Call and Remarketing sprinkled in at the beginning to start generating leads in month 1.