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Every organization wants to be found through the web. Therefore, good SEO – search engine optimization – is necessary to compete for space on the search engines…even for nonprofits. Watch this training video to get the best SEO tips for your nonprofit organization.
After watching, you will know:
– What people are looking for in your site content
– How to use Google Trends to find what exactly people are searching for
– What evergreen resources are and how to use them
– Why quality is better than quantity when adding links to content
– How to use a proper CMS with tags
– Why mobile matters
– How your organization and staff should be using Google+
1. Know What People Are Looking For
When we start creating our websites, we think about the content that we already have. Instead, we should focus more on what people need and are searching for. A great tool for this is the Google Display Planner. The Display Planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network.
2. Know The Trend
Another fantastic tool is Google Trends. This can tell you a popularity of a specific searched term, based on time of year. For example – let’s say you want to make content about “Christmas”, but can’t decide whether you should make it “Christmas gift ideas” or “Christmas present ideas”. If you used Google Trends, you would see that twice as many people search for the term “gift,” so that’s what you ultimately should go with if you want to raise your chances of being discovered through the web.
3. Think About Evergreen Resources
Find useful content that your audience may use as an ongoing reference. For example: history, facts, glossary, background, how-to, tips. Also, try not to date your content. When making something (video, blog post, article) ask yourself if this is something that would also be interesting and useful a year from now. More on content marketing here.
4. Think About Quality Over Quantity Of Links
Every link is like a vote, and in Google’s world, the number of links coming back to you determines how authoritative you are. However, all links are not equal. High reputation or authority of a specific site matters a lot so think about your strategy. The more the better? No. The better, the better.
5. Use A Proper CMS With Tags
CMS stands for content management system. Good examples are WordPress and Drupal. A good content management system makes sure that your code is in the right format for search. Also, it makes it easy to add tags, which help organize your content so Google can index it better.
6. Mobile Matters
Can’t emphasize this one enough. Make sure your mobile content is responsive. Pages that aren’t responsive get dinged…Don’t get dinged.
7. Pay Attention To Google+ For Your Business And Staff
Create a Google+ page for your organization and connect it to your site. Make sure that content authors are connected to it as well. When the author writes an article, Google does the rest. There’s a thing called author rank. It matches up the reputation and rank of the author with the reputation and rank of the organization he/she works for.
Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, “What else can this do for us?”
By using data analysis, digital strategy, web development, and training, WW builds a ‘Data Culture’ within every nonprofit organization they work with.
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