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It’s almost always immediately apparent whether or not a website or mobile app team has succeeded or failed in incorporating top-notch user experience design into their product. While great website design can often be subtle, there’s no hiding poor navigation.
User experience expert Kyrie Robinson of Silicon Valley Product Group breaks down why umbrella structure and nexus are two strategies you need to grasp before tackling your UX flow.
Watch the video as Kyrie demonstrates effective umbrella design by walking you through particularly effective execution on app you probably use every day. She also explains why nexus design is often overlooked, even though it is often the element that separates truly great website design from the rest.
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