Web Design: 4 Reasons Why Personas & Scenarios Result In Great Design
Why personas & scenarios are so important if you want to design a great product — excerpts from the online course “How To Develop & Document Personas & Scenarios”. See www.theteamw.com/course-personas for more info about the course.
ABOUT THE BRAIN LADY: SUSAN WEINSCHENK
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.
Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is “The Brain Lady”, because she applies research on the brain and neuroscience to design. She is the founder of the Weinschenk Institute.
CURRENT COURSES OFFERED: http://courses.theteamw.com
For more videos at Dr. Weinschenk’s youtube channel, go here: www.youtube.com/susanweinschenk