Charlotte Massage Spa Brings Unique Marketing Angle To Business

We all know someone who needs a massage. Maybe it is mom who needs one after a long week. Or Dad on Father’s day (I bet you’ve never bought a massage for dad, have you?).

Massages are a scientific way to release muscle tightness, increase the flexibility of fascia and decrease cortisol levels. These benefits lead to deeper sleep, less soreness and the ability to operate at a higher level. (Plus, lowered cortisol can lead to less fat retention and weight loss).

Increasingly, Spas are becoming “McDonalized”. Massage schools are popping up across the country and churning out students in droves with 6 week training programs and excessive tuition debt. Each one is just like the next, with varying degrees of skill.

Where do these kids end up?

Working for any number of the national franchises of spas across the country.

Granted, you can get a good massage at some of these places. However, in most places, their “60-minute” massage is only 50-minutes long. And they only offer “Easy”, “Medium” and “Hard’.

For the average, blue-collared worker, those massages may be ok. Just get whatever the latest groupon deal is and put it to use.

The Urbana Wellness Massage Spa is a long-establish massage spa in the Charlotte area who hasn’t succumbed to the commoditization that has seized the rest of the industry.

Their spa still offers a complete suite of massage options, including those hard-to-find options such as ashiatsu and Thai (stretching) masssage.  Of course, their exclusive but more popular options such as hot stone massage and Reflexology bring in clients from across North Carolina.

When you consider that their massages offer you the full length of time allotted, it turns out that these high-end massage experiences are no more expensive than those offered by the “cheap” franchises.

(Which begs the question, why do so many people inflict their bodies with a cheap massage).

But where Urbana has set themselves apart is in the experience they create for their patrons. Similar to what you would expect at a 5-star hotel, their massage patrons enjoy fresh tea and a beautiful, relaxing lounge for resting between sessions.

From this foundation, they have created some unique packages, such as the “Royalty Experience” which gives mom an entire half-day to pamper her body with spa services. Or their Spa Parties which attract bachelorettes and birthday parties in for a 5-star group massage experience.

In Charlotte, North Carolina, there is no shortage of spas to choose from for your next massage. But there is only a handful of spas who manage to keep the art alive the way it should be: with elegance and luxury.

And, as it turns out, luxury doesn’t have to be expensive.

Book your next appointment today.

Urbana Wellness Spa
7510 Pineville-Matthews Road Suite 5B
Charlotte NC 28226
704-543-1700