The first step was to switch off the ads that weren’t performing and optimize new ads that were hyper-targeted to reach the right people. We tweaked the ads and performed split testing to see which ad copy performed the best. We don’t let our opinions get in the way, we split test and split test until you have ads performing 4x as good as the old one. We then start working on the organic search engine placement and the Google My Business local listing. There are basic settings in a GMB listing that could send you straight to the top. We’ve seen it happen from a simple checkbox being unchecked. With Google, knowledge is power.
We then work on the conversion rate of the website. These conversion optimization actions lead to an increase in the number of leads over the next 12 months to 5X the company’s revenue. They are now getting 5X leads per month! They had to move into a bigger location and hire more staff to handle the business! Conversion rate optimization prepared the site to capture the most leads possible as the traffic continued to increase.
We also optimized a YouTube video to show on page 1 of Google in a week. There is a simple tested strategy that can rank local videos quickly and get you in front of your target audience quickly. Could you imagine if you had a video showing on page 1 of Google when someone typed “emergency plumber [your-city] [your-state]” and you were there in front of those people searching telling them about how you are an emergency plumber in their area and to call your number for instant help? Do you think your leads would increase? Absolutely.
We then added all of the services to the website and optimized them for high Google rankings. We had our copywriters go through and make sure all of the service pages were added on the site so when someone typed “hot water heater repair [city] [state]” One Call Plumbing was among the top choices. Being visible to people that need your services is the key. And we have the knowledge to unlock the traffic.
An overview of real data for One Call Plumbing and the results of good digital marketing.