If you want your ecommerce store to truly succeed and be a top internet retailer among your competitors, you must fully optimize your website. Many retailers (and websites in general) focus on optimizing their homepage. Product pages are just as essential as the homepage to optimize.
Optimization of the page as a whole is crucial for maximum search engine optimization to increase traffic AND sales.
Watch this video to see what you can do to further optimize your product pages on your ecommerce website.