Do you want more people to see your YouTube videos?

Have you optimized your videos for search?

If people can’t find you, they can’t watch your videos or subscribe to your channel, which hurts your search ranking.

In this article you’ll find four ways to tweak your videos to rank higher in YouTube search.

Why is YouTube Search Important?

Every minute, 100 hours of videos are uploaded to YouTube. The site gets up to 30 million visitors each day. If you want to find a video, the first place you go is probably YouTube.

Besides being the largest video resource online, YouTube is also the second-largest search engine (right behind its parent company, Google).

If you can tap into the traffic and publicity YouTube offers, you could instantly shoot to the top of YouTube’s search engine results. But I won’t lie: competition is fierce. There are millions of high-quality, impeccably edited videos with carefully crafted SEO.

popular youtube video
Quality videos get more clicks and views.

Like Google, YouTube uses ranking factors to determine which videos end up at the top of each search results page (SERP). YouTube looks at your video’s number of views, how long users watch it and how many positive ratings and comments it has.

For good measure, they also throw in the number of channel subscribers, how many times your video appears in a user’s playlist, how often it’s added to a favorites list or playlist and how many times it’s been embedded on a website.

To get the high numbers YouTube is looking for, you need to optimize your content so people click through and push Play. And I’m not just talking about your video content. What matters here are your keywords, title, description and tags.

It’s a lot to consider if you’re trying to get your YouTube channel on the front page of YouTube search. But hey, now that you know what they’re looking for, you can give it to them.

Below are four ways to get your YouTube videos ready for Prime Time.

#1: Choose Strong Keywords

You’re familiar with how important keywords are. Choosing the right keywords can be the difference between high visibility and page five of the SERPs (and you know nobody gets all the way to page five).

youtube video tags
Use your keywords in your tags, but consider only using about 10 of the most relevant keywords.
While YouTube can do a lot of things, it can’t search the content within your video to find keywords, so you’ll have to add them yourself. If you need help choosing the best keywords, use the YouTube Keyword Tool to find out which ones don’t have a lot of competition.

Your keywords help YouTube determine if your content is relevant, and they help your audience know what your video is about. Be sure to include them in your title, description and tags.

As a general rule, use about 10 tags that include the video category, video content, shoot location and names of anyone in the video.

#2: Include Keywords in Your Title

Your title should tell viewers exactly what they can expect to see in your video. That can be harder than it sounds.

Is your title too long? People lose interest and ignore you. Is your title too short? People don’t know if it’s what they’re looking for and they ignore you.

Ideally, your title should have around 120 characters—enough to tell people what they’re watching, but not so much they overlook it.

For instance, a video entitled My Cat won’t really grab users’ attention because it’s fundamentally uninteresting. (I mean, how many cat videos have you seen in your lifetime?)

youtube video titles
Descriptive titles make a big difference in YouTube channel traffic.
A title with a more accurate description of your video’s content—My Cat Trying to Eat a Shoe—encourages users to click over and watch. The titles above are examples of good, clear titles.

As you craft your title, add a keyword phrase at the beginning, especially if you’re doing a series. For example: “Healthy Cupcakes: Gluten-Free Bananas Foster,” “Healthy Cupcakes: Sugar-free Cinnamon,” “Healthy Cupcakes: How to Avoid Cracked Tops” and so on.

#3: Optimize the Description With Keywords

When writing your video description, weave in your vital keywords naturally. As long as the description flows and isn’t forced, you’ll be OK.

If you overuse your keywords in a spammy way (that’s called stuffing and it’s poor etiquette), you’ll hurt your chances of climbing up YouTube’s SERPs.

In the example below, the description uses several keywords, but they work together without feeling forced.