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Case Study: See How Beth’s Cleaning Service Leads Increased By 289%

By |2018-10-04T01:51:10+00:00June 27th, 2018|SEO and Internet Marketing Tips|

Case Summary: Maid in Heaven is a locally-owned cleaning service that came to Charlotte SEO because, although they had a well-designed website, it was not generating a consistent supply of new customers. We took over full online marketing including web development, Search Engine Optimization (SEO) and Pay Per Click (PPC). In their first ten months with us, this local business increased their site traffic by 236% and their lead flow by 289%.

Maid in Heaven has a long history of serving Charlotte’s residents. A new site launch in 2017 was generating around 25 new leads per month. This was far below their desired target of 100 leads per month. They enlisted Charlotte SEO to help with a comprehensive marketing action plan.

This niche offers unique challenges in that, while it is a local business, it is challenged by multiple franchises.  It is important in these scenarios to create a marketing plan that allows the small business to achieve a greater footprint while at a smaller budget.

The first step was to improve the site’s conversion rate. These conversion optimization actions delivered an increase in the number of leads over the next 10 months to surpass their goal by 50%. They are now getting 150 leads per month! Conversion rate optimization prepared the site to capture the most leads possible as the traffic continued to increase.

The next step was to optimize the site for the search engines. Pages were added for each local municipality near Charlotte to expand the site’s ability to capture local customers within a reasonable radius. This drew in more people in their target market that may have been searching alternate key phrases.

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Silver Lungs Colloidal Silver Generator Expands Marketing

By |2018-06-19T16:03:37+00:00June 19th, 2018|Local Business|

Marketing a product that could be viewed as a “health supplement” is always tricky. There are three main entities who watch these niches like a hawk, and it is important to toe the line and not violate any of their rules in your promotional efforts.

Silverlungs.com makes a unique colloidal silver generator and colloidal silver nebulizing system that is a higher-end product than most of their competition offers. However, as we promote their business, we must use our experience to remain compliant with these three entities:

  1. The FDA. While many people claim that their product has healed them, SilverLungs.com has to be careful what testimonials they allow. They have to avoid positioning their product as a “cure”, and often have to actively discourage reviewers who would make claims about their products. Additionally, it is important to find terms that works well for promoting this product that does not claim that the product heals an illness. For example “Colloidal Silver For Ebola” or “Colloidal Silver For Lyme’s” disease could be highly lucrative terms for the client. However, without proper FDA testing, there is no guarantee this product can heal or treat any diseases whatsoever. Accordingly, terms – and ones like them – must be steered away from. This increases the marketing complexity slightly, but there is plenty of room to promote the product without getting into a gray area.
  2. The FTC. As with any product, it is important to not make false claims about the efficacy of a product. This rule aligns mostly with the FDA’s guidelines, however there are some challenges where even if you don’t violate the FDA’s rules you might still run afoul of the more flexible FTC guidelines. Clear disclosures on conflict of interest is key.
  3. Google. This site falls in line with what Google calls “Your Money Or Your Life” (YMYL). This category is held to a higher standard than the bulk of websites. In order to work around these guidelines, we must make sure disclosures on the site are easily accessible. Additionally, we will invest more work in establishing the entities behind the site and ensuring that the site passes the “would you trust this site with your credit card?” test.

The marketing strategy for this product is launching with an emphasis on SEO and Google Adwords. These have been the primary drivers of traffic in the past, and the CharlotteSEO team has identified some areas where revenue can likely be doubled in under 6 months. These are bottom-funnel customers who have the highest conversion rate and offer the best value per dollar of marketing.

We are also deploying aggressive re-marketing strategies to help increase the conversion rate of those clients who were close to purchasing but had not completed the transaction

Following this initial strategy deployment, other opportunities will be considered. Charlotte SEO has extensive experience running Facebook and Instagram campaigns, and pushing products in a a social environment. We’re looking forward to pushing their products to a new audience that might lack awareness.

 

 

 

 

 

Case Study: Triple Crown Arenas Horse Arena Service Site

By |2018-06-01T16:33:08+00:00June 1st, 2018|Local Business|

Recently, we began building our brand presence in San Diego. We’ve had such an incredible track record of performance in Charlotte, that it makes sense to take our marketing skills to a broader audience.

Triple Crown Arenas is a decades-old arena building and maintenance company. High-quality horse barns are a top concern. A poorly-constructed arena can be harmful to both horse and rider. Compounding the risk is the fact that many horse owners are busy with their professional lives. Much of the construction and repair occurs while they are away.

Lacking oversight, arena builders are left to their own devices. Sub-par materials can creep in, which raises the risk to both horse and rider.

Having 20+ years of experience in the Horse Arena Building Industry  Triple Crown Arenas are the clear, winning choice for Horse farms of all sizes. However, their online presence was lacking. They had a website, but content was sparse and the design was clearly dated.

We began this project with a redesign. The new site is mobile-friendly and has clear calls to action on every page. The goal of this project was to drive sales calls and quote forms, and the users responded to our changes by generating two new quotes in the first 72 hours that the site was live.

As with all long-term site marketing plans, we are currently running video analysis on the site to observe how users behave and to fix any potential problems.

A new logo was also requested, and we chose one that evoked the winning traditions of Hunter/Jumper while sticking with a tried and true primary color palette that is eye-catching and memorable.  The choice of green stands out in an industry that relies surprisingly heavily on browns and blacks.

The second phase of the project has begun as we rank the site more highly for terms such as “Airfoot Footings”. These materials are a major part of what makes a high-quality arena installation, and we are proud to be partnered with a client who has the knowledge and portfolio, but who can also understand the need to work within a budget.

For riders in Southern California, there’s a new company online. One that has been around for a long time, but is making themselves easier to find on the internet. Like Them On Facebook.

Charlotte SEO’s Client Wins 2018 BOB Award: “Best House Cleaning Service”

By |2018-05-14T18:06:27+00:00May 14th, 2018|Charlotte Businesses|

We always enjoy seeing our customers win. With Maid In Heaven Charlotte, we see all the traditional hallmarks of a winning company:

  • Multiple years of experience
  • A Willingness to learn and master digital marketing
  • Follow-up with their customers to capture testimonials and referrals
  • Constant process improvement

Their service is focused on traditional North Carolina values and delivers customized service for each client.

This top-notch care translated directly into their selection as the “Best Housecleaning Company In North Carolina” by charlottemagazine.com

This is one client who has been open to different web design strategies in order to optimize the conversion rate. We’ve been able to double the number of form entries per day by running A/B tests on different designs.

Some of these design iterations have been complicated and required the client to be ok with destroying features that had been in place for a long time in order to create a layout that was optimal for the user. Beth has never had an issue with trying something new and evaluating the data to see if it made the user happier.

Customer satisfaction is always key. From the time they land on the site until the moment they leave a review, we want to do our part to make this process easy.

We’ve also seen incredible success in optimizing the site for the search engines and promoting the business through paid traffic. Immediate lead generation is one of the core tenets of our marketing strategy and this combination of marketing efforts means that our clients win immediately, and then continue to see success long into the future.

Through our search engine optimization efforts, we were able to secure the #2 spot in Google for the term “house cleaning services in Charlotte NC” with just several months of effort. This translates directly to a steady flow of customers that provides predictable cash flow and the ability for the owners to plan for future growth.

 

 

This is a fairly typical performance growth curve for our clients.  While most companies warn you that SEO takes time, we find that with a smart strategy, we can typically get results in the first 90 days from an SEO perspective.

However, there is no need to wait 90 days for your marketing to work. Because we are a full-service marketing company, we will create a plan that gets the phone ringing right away. Our hybrid marketing approach delivers success much more quickly than a single-focus SEO company can do.

 

Mullis Brothers offers services for bat removal, squirrel removal, bird removal and more

By |2018-05-11T10:53:32+00:00May 10th, 2018|Charlotte Businesses|

Mullis Brothers offer services for Bats removal, Squirrel removal, and Bird removal in Charlotte, NC. The Mullis Bros are top rated animal removal specialists and have all the credentials to back that up. They truly know that living with an unexpected visitor can be stressful and can have your visitors out of your home in a very short period of time.

Here is some more info about the Mullis Brothers here in Charlotte.

Why Choose Mullis Brother Services Animal Removal?

  1. Prompt, courteous service at a specified time.
  2. A proven track record of happy clients after 10 years in business, thousands of humane removals and an A+ rating from the BBB.
  3. Industry-leading inspections ensure all entry points and problem areas are identified and documented.
  4. Highly trained, insured, certified wildlife pest control technicians.
  5. Zero poison or chemical use so our methods have no negative environmental impact.
  6. Great service and workmanship at a fair price: guaranteed!

Contact the Mullis Brothers Today if you need an Animal removed from your home!

Get2ItParts.com Provider Of ATV and Scooter Parts Improves Search Visibility

By |2018-04-04T16:27:22+00:00April 4th, 2018|Local Business|

Whether you’re a farmer who needs an ATV to easily visit and check out the farm or someone who use ATV for adventure, the vehicle provides reliable transportation to rugged terrain. An all-terrain vehicle travels on low-pressure tires and is designed to handle tougher terrains than most vehicles.

Just like with any other vehicles, an ATV requires regular maintenance to preserve its condition. Buying parts for your ATV can be challenging if you don’t know a reliable dealer. Fortunately, there are companies that sell quality parts and accessories for ATVs and other types of vehicles.

Get 2 It Parts, LLC offers a wide variety of parts for ATVs – UTVs, dirt bikes, go karts, scooter-mopeds, and accessories. As one of the most reliable dealers of parts and accessories for a variety of vehicles, consumers have grown to trust the quality parts and services provided by the company.

Why Choose Us?

There are many good reasons why you should purchase your needs from us. First and foremost, we offer and sell quality parts and accessories from bearings and bushings to engines so you can rest assured you’ve bought one of the best items for your vehicle. Get 2 It Sales, LCC also provides a wide range of brand selection for our clients. You can search the ATV and other sections on our web page to find what you need for your vehicle.

Fast and Reliable

For Get 2 It Sales, LLC, we don’t just provide high-quality parts and accessories, we also double our effort to give our customers the best services. Our team performs well to provide fast and reliable services to new clients and loyal consumers. Once we’ve received the orders, we will process the items for same day shipping to our valued clients.

Shipping and Returns

Our items are shipped Monday to Friday thru USPS and FedEx and are processed for same day shipping. We also honor returns as long as they are approved by Get 2 It Sales, LLC with a return authorization number. Double check the item(s) you need prior to any order to avoid shipping and returns issues in the future.

If you are looking for spare parts for your ATV or any of the other above mentioned vehicles, look no further as we have what you need. Check out our website to see our listings of the items we sell online. Contact us now to get more information about our wide range of products and services!

Visit them on Facebook!

 

Promotion Strategy

Charlotte SEO’s multi prong Guerilla marketing approach to promoting this client begins with a complete onsite quality audit. From there we will increase the site’s authority and position the site as an authority in their niche. We find this approach to be effective for delivering results quickly and in a measurable fashion.

Beginner Web Design Tutorial: 5 Quick Tips for Successful Website Design

By |2018-03-23T01:20:05+00:00March 23rd, 2018|Website Design Tips|


Beginner web design tutorial. Learn web design from home. Free newsletter at http://www.webmastercourse.com/subscribe

Many people thing it’s so difficult to design a website. But, I beg to differ as this beginner web design tutorial explains five quick tips for website designing at the beginner level.

The web design tips for beginners shown in this YouTube video are very basic, but powerful if you don’t know them already.

So, take your designing skills to the next level. Get some training and see if the beginner web design tutorial will help you get ahead of the crowd. For more tips just subscribe to the newsletter at the top. It’s free and you’ll be happy you joined us!

beginner web design tutorial

How to Rank Videos on YouTube 2017 – 5 YouTube SEO TIPS – in Hindi

By |2018-03-22T19:27:11+00:00March 22nd, 2018|SEO and Internet Marketing Tips|


Community Discussion Board Launched Check –
https://goo.gl/88uHsF This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

One of the best ways to get more views on YouTube and grow your channel is to optimize your video. This is called Video SEO or YouTube SEO. Basically, you are getting your video to come up higher in the search results for popular keywords and topics.

If you’re trying to rank a video on Youtube this step by step guide will help you get your video ranked on the first page of the Youtube search engines.

Why does being ranked on the first page of Youtube matter?

(1) YouTube is the second largest search engine after Google (bigger than Bing, Yahoo!, and Ask combined).

(2) YouTube broadcasts about 1/3 of the U.S.’s multimedia entertainment.

(3) Every second there are 46,296 YouTube videos being viewed all around the world.

On top of all that if your video is ranked on the first page of Youtube you will receive a considerable amount of traffic to what ever you’re promoting to the market place. If you don’t even bother to rank your video you have a 0% chance of driving any traffic to your product.

One of the best ways to get more views on YouTube and grow your channel is to optimize your video. This is called Video SEO or YouTube SEO. Basically, you are getting your video to come up higher in the search results for popular keywords and topics.

When this happens you start getting a lot more views because you are getting found by people looking for videos on certain topics. The best part is that this happens on a daily basis meaning you will be getting your videos seen every single day by new viewers over and over.

Thank you for watching this video, I hope you liked it.
Please do share this video with your friends and colleagues and do subscribe our channel if you haven’t done that.

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VicBailey VW Increases Web Presence in Spartanburg to Make Car Buying Easier

By |2018-03-22T17:00:06+00:00March 22nd, 2018|Local Business|


Do you want to get rid of your current vehicle so you can get a new one? If so, there are several ways to trade in your old car and acquire a new vehicle. The first option is to put your automobile for sale so potential buyers can see your advertisement. The other option is to trade in your car to an auto dealer and buy the new vehicle you want.

Today, trade-ins are quite common due to the simple and easy process of trading in your current vehicle to get rid of the old car. Despite its growing popularity, some people are still hesitant to try trade-ins. In fact, car owners prefer selling their used car to potential buyers either because of the lack of knowledge with trade-ins or lack of trust with dealers.

Vic Bailey Volkswagen is a reliable and reputable car dealer in Spartanburg, SC with tons of experience providing first-class services and dealership expertise. With a team of professionals by your side, shopping for a new car shouldn’t be difficult for you. The customer-first work philosophy of the company allows customers to enjoy the car shopping experience. For Vic Bailey Volkswagen, confidence is important when it comes to shopping for the right vehicle. Rest assured we will help you find the perfect auto for you and your family by staying by your side during the entire viewing and purchasing process.

As a reputable car dealer, Vic Bailey Volkswagen offers an amazing selection of used cars for those who don’t have the option of buying a new vehicle. Our quality selection of Volkswagen vehicles will help you select an auto that has passed our screening and standard. Our dealership expertise begins once you have started to make the connection with us. We will make sure you get all the help you need from trading-in your used vehicle to picking out your new car, and whenever you need us after that. Unlike other companies, we continue our relationship with our valued clients after they have driven off our lot with their new car.

Vic Bailey Volkswagen also provides regular maintenance and service to our valued customers. We know that no matter how hard we try to keep our vehicles working in tip top condition, they will eventually need professional services. Our team of professionals are equipped with the latest and best equipment and branded Volkswagen parts that will cater your vehicle’s needs. With us, you can have a peace of mind knowing that your auto is in good hands and will be in good shape after our service has been completed. Although car care may sound frustrating to most people, we would like to remind you of its importance. We will also make sure our team of professionals provide a fast, hassle-free, quality service.

Our trade-ins, car maintenance and service offered always exceed  the expectations of our clients. If you’re interested in trading-in your old automobile, don’t hesitate to contact us to know more about our dealership services and information about trade-ins. Call today, and let us help you with your current situation!

2671 Reidville Rd,
Spartanburg, SC 29301
Phone: (864) 510-0133

Top 5 Airbnb SEO Tips for Hosts!! ???? (how to rank higher in 2018)

By |2018-03-21T03:33:52+00:00March 21st, 2018|SEO and Internet Marketing Tips|


Want to rank higher on Airbnb? Here’s the top 5 Airbnb SEO tips to help you rank higher and book more guests. *Tips courtesy of Danny Rusteen of www.optimizemyairbnb.com

Links????????????
Airbnb SEO Podcast Podcast: https://youtu.be/O-i7xOWctiI
Sign up for STRU: https://www.str.university/membership
STRU Merch: https://store.str.university/
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