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Most small business owners start their business because they have a skill or passion in one area and want to enjoy the freedom and self-determination of being self-employed. This business strategy allows top-performing employers to build equity inside their own business, promising them an excellent payday when they choose to retire. This is especially true in the Plumbing and HVAC fields.

Most small businesses start out with a focus on pleasing their customers. They know that their customers will be their foundation for many successful years in the business.

Then, they begin advertising on Craigslist and scrapping with other companies over leads from places like HomeAdvisor to start drawing in customers. This business plan works for the first ten years while the business owner struggles to hire employees, launch a website, and build a book of business.

That is why Bailey Bros Plumbing has such a unique business model. Ray Bailey is bringing his years of experience to launching his company, and he’s doing it with plans of becoming the largest plumber in Maryland.

This means that he is very methodical about his business plan. He started by reaching out to other successful plumbers and learning what makes a good company. Then, he built a site, bought trucks and branding, and hired employers who had a track record of delivering the best customer service.

Because of this higher outlay in capital, Ray is now in a position to handle rapid growth without allowing his customer care to decline. Each part of the company has been systematized, allowing him to leapfrog over the competition, month after month, as they push forward into new territories.

Accordingly, Bailey Brothers Plumbing has targeted the entire state of Maryland for their company growth. From border to border, they are ready to handle appliance installations (like hot water heaters), building renovations and new construction.

Charlotte SEO firm has a long track record in helping plumbers crush their market. We take a multi-pronged approach to ensure that the local plumber is visible everywhere online. We even use advanced tactics such as retargeting to make sure customers don’t forget who is the best choice for solving their plumbing needs.

This comprehensive plan for business growth allows for unmatched industry domination.

And Bailey Brothers Plumbing has the customer service system to back up their marketing plan.

Bailey Bros Plumbing

729 Shallow Ridge CT

Abingdon, MD 21009

We were recently contacted by Business Modification Group, an HVAC, and Plumbing business brokerage in Florida.

Unlike many industries, HVAC companies have not been taken over by huge conglomerates. This gives the small operator the ability to strike out on their own, and receive a larger paycheck in return for the risk-taking of starting their own company. Becuase this field requires a highly-skilled technician, there is a bit of a “moat” against new competitors entering the industry, providing owner-operated firms with a huge advantage.

However, the big payday is yet to come. When these owners decide to retire and sell their company, they are normally able to sell their business for a healthy multiple of the yearly profit. This means that a business with $100,000 in yearly revenue can sell for $300,000 or more. If the owner has paid off their house and business facility, they are able to sell the business building as well, and walk away with an enviable retirement and no monthly mortgage.

It is the American dream.

New HVAC owner-operators are always looking to buy an existing business. The Small Business Administration makes it easy to get loans for these fields if you have sufficient experience working as an HVAC technician. Acquiring an existing business provides an instant jump from “grunt employee” to “well-compensated business owner”.

One other category of buyer that is looking to buy these businesses is the retired investor. These investors are looking for an owner-absent situation where they own the business, give it a few hours of work a week, and trust their team to handle the day-to-day operations of the business. These businesses can be configured to work in this manner. In the best-case scenario, you will be buying from an owner or a business broker who is educated in how to establish the systems and processes that create a hands-free cash flow business.

At Charlotte SEO, we have enjoyed handling the SEO for HVAC  and plumbing businesses, and we are now excited to work with Business Modification Group in helping them sell these HVAC businesses.

Many of these small HVAC businesses are too busy to pay attention to their marketing. They rely on word-of-mouth to stay busy and this leads to erratic growth. By hiring an SEO company, they are able to have a steady stream of customers and never-ending growth.

Whether you are looking for an opportunity in healthcare or going through the staffing process, you need someone dedicated to helping you achieve your needs. Landing the perfect job or staff can be challenging for both the starters and the seasoned pro. Fortunately, you can accomplish either of the two with the help of a reliable firm.

Proactive Healthcare Recruiters is a highly reliable company in the business of helping hospice companies, and home care companies reach, hire, train, retain, and motivate the right people in the healthcare industry. Our firm is dedicated to providing help to healthcare companies who are on the lookout for highly skilled healthcare professionals.  For Proactive, our goal is to headhunt and network with the best professionals in the healthcare field.

Staffing and Recruiting

Regardless of your business strategy, every company undergoes the recruiting and staffing process. While it may sound easy, the process of attracting, hiring and retaining licensed and certified healthcare employees requires expertise and knowledge. The staffing process can be challenging because of its demands for qualified people who can provide the expected skills and knowledge. Recruitment in the digital age is mainly done through online platforms. Although potential applicants can post their resume on online sites for screening, the screening and hiring process should only be done by the best in the field.

Candidates for a Healthcare Job

Qualified candidates in the healthcare job market can expect great things from Proactive. The company accommodates applicants and guide them through the whole process. Our mission is to help applicants find the best possible match. We would also love for you to find opportunities that would best fit your needs. Overall, it is our desire to guide you to the path of success.

Why Choose Us?

First and foremost, we are in the business of helping people find the right people. Our expertise in the field of medicine allows us to get the right medical professionals for our clients. Unlike other companies, we take things seriously by taking baby steps at a time until we finally get to know you and your needs.

At Proactive, we make sure we provide the best match in skill sets to make things easier for our clients. Rest assured that our recruitment expertise eliminates the possibility of attracting and hiring toxic employees and people you don’t need in your company. All of our applicants should pass the requirements that will allow them to work hand-in-hand and fit within our company culture. Overall, we provide satisfaction by providing the needs of our clients with our expertise in the recruitment of medical professionals.

If you are still searching for a job opportunity or for the right people for your healthcare company, call us now, and let us do what we do best. Contact us today to know more about our company and how we handle every detail to make sure you get the best opportunity or group of medical experts for your project!

Marketing a product that could be viewed as a “health supplement” is always tricky. There are three main entities who watch these niches like a hawk, and it is important to toe the line and not violate any of their rules in your promotional efforts.

Silverlungs.com makes a unique colloidal silver generator and colloidal silver nebulizing system that is a higher-end product than most of their competition offers. However, as we promote their business, we must use our experience to remain compliant with these three entities:

1. The FDA. While many people claim that their product has healed them, SilverLungs.com has to be careful what testimonials they allow. They have to avoid positioning their product as a “cure”, and often have to actively discourage reviewers who would make claims about their products. Additionally, it is important to find terms that works well for promoting this product that does not claim that the product heals an illness. For example “Colloidal Silver For Ebola” or “Colloidal Silver For Lyme’s” disease could be highly lucrative terms for the client. However, without proper FDA testing, there is no guarantee this product can heal or treat any diseases whatsoever. Accordingly, terms – and ones like them – must be steered away from. This increases the marketing complexity slightly, but there is plenty of room to promote the product without getting into a gray area.
2. The FTC. As with any product, it is important to not make false claims about the efficacy of a product. This rule aligns mostly with the FDA’s guidelines, however there are some challenges where even if you don’t violate the FDA’s rules you might still run afoul of the more flexible FTC guidelines. Clear disclosures on conflict of interest is key.
3. Google. This site falls in line with what Google calls “Your Money Or Your Life” (YMYL). This category is held to a higher standard than the bulk of websites. In order to work around these guidelines, we must make sure disclosures on the site are easily accessible. Additionally, we will invest more work in establishing the entities behind the site and ensuring that the site passes the “would you trust this site with your credit card?” test.

The marketing strategy for this product is launching with an emphasis on SEO and Google Adwords. These have been the primary drivers of traffic in the past, and the CharlotteSEO team has identified some areas where revenue can likely be doubled in under 6 months. These are bottom-funnel customers who have the highest conversion rate and offer the best value per dollar of marketing.

We are also deploying aggressive re-marketing strategies to help increase the conversion rate of those clients who were close to purchasing but had not completed the transaction

Following this initial strategy deployment, other opportunities will be considered. Charlotte SEO has extensive experience running Facebook and Instagram campaigns, and pushing products in a a social environment. We’re looking forward to pushing their products to a new audience that might lack awareness.

Recently, we began building our brand presence in San Diego. We’ve had such an incredible track record of performance in Charlotte, that it makes sense to take our marketing skills to a broader audience.

Triple Crown Arenas is a decades-old arena building and maintenance company. High-quality horse barns are a top concern. A poorly-constructed arena can be harmful to both horse and rider. Compounding the risk is the fact that many horse owners are busy with their professional lives. Much of the construction and repair occurs while they are away.

Lacking oversight, arena builders are left to their own devices. Sub-par materials can creep in, which raises the risk to both horse and rider.

Having 20+ years of experience in the Horse Arena Building Industry  Triple Crown Arenas are the clear, winning choice for Horse farms of all sizes. However, their online presence was lacking. They had a website, but content was sparse and the design was clearly dated.

We began this project with a redesign. The new site is mobile-friendly and has clear calls to action on every page. The goal of this project was to drive sales calls and quote forms, and the users responded to our changes by generating two new quotes in the first 72 hours that the site was live.

As with all long-term site marketing plans, we are currently running video analysis on the site to observe how users behave and to fix any potential problems.

A new logo was also requested, and we chose one that evoked the winning traditions of Hunter/Jumper while sticking with a tried and true primary color palette that is eye-catching and memorable.  The choice of green stands out in an industry that relies surprisingly heavily on browns and blacks.

The second phase of the project has begun as we rank the site more highly for terms such as “Airfoot Footings”. These materials are a major part of what makes a high-quality arena installation, and we are proud to be partnered with a client who has the knowledge and portfolio, but who can also understand the need to work within a budget.

For riders in Southern California, there’s a new company online. One that has been around for a long time, but is making themselves easier to find on the internet. Like Them On Facebook.