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Charlotte Massage Spa Brings Unique Marketing Angle To Business

By |2018-07-16T00:34:40+00:00July 16th, 2018|Charlotte Businesses|

We all know someone who needs a massage. Maybe it is mom who needs one after a long week. Or Dad on Father’s day (I bet you’ve never bought a massage for dad, have you?).

Massages are a scientific way to release muscle tightness, increase the flexibility of fascia and decrease cortisol levels. These benefits lead to deeper sleep, less soreness and the ability to operate at a higher level. (Plus, lowered cortisol can lead to less fat retention and weight loss).

Increasingly, Spas are becoming “McDonalized”. Massage schools are popping up across the country and churning out students in droves with 6 week training programs and excessive tuition debt. Each one is just like the next, with varying degrees of skill.

Where do these kids end up?

Working for any number of the national franchises of spas across the country.

Granted, you can get a good massage at some of these places. However, in most places, their “60-minute” massage is only 50-minutes long. And they only offer “Easy”, “Medium” and “Hard’.

For the average, blue-collared worker, those massages may be ok. Just get whatever the latest groupon deal is and put it to use.

The Urbana Wellness Massage Spa is a long-establish massage spa in the Charlotte area who hasn’t succumbed to the commoditization that has seized the rest of the industry.

Their spa still offers a complete suite of massage options, including those hard-to-find options such as ashiatsu and Thai (stretching) masssage.  Of course, their exclusive but more popular options such as hot stone massage and Reflexology bring in clients from across North Carolina.

When you consider that their massages offer you the full length of time allotted, it turns out that these high-end massage experiences are no more expensive than those offered by the “cheap” franchises.

(Which begs the question, why do so many people inflict their bodies with a cheap massage).

But where Urbana has set themselves apart is in the experience they create for their patrons. Similar to what you would expect at a 5-star hotel, their massage patrons enjoy fresh tea and a beautiful, relaxing lounge for resting between sessions.

From this foundation, they have created some unique packages, such as the “Royalty Experience” which gives mom an entire half-day to pamper her body with spa services. Or their Spa Parties which attract bachelorettes and birthday parties in for a 5-star group massage experience.

In Charlotte, North Carolina, there is no shortage of spas to choose from for your next massage. But there is only a handful of spas who manage to keep the art alive the way it should be: with elegance and luxury.

And, as it turns out, luxury doesn’t have to be expensive.

Book your next appointment today.

Urbana Wellness Spa
7510 Pineville-Matthews Road Suite 5B
Charlotte NC 28226
704-543-1700

Assisted Living Facility In Charlotte, NC Offers Innovated Dementia Care

By |2018-07-15T23:25:00+00:00July 15th, 2018|Charlotte Businesses|

Dementia and Alzheimer’s are two extremely challenging diseases for patients and their families to navigate. They greatly affect older adult populations and create confusion and disorientation in the patient.  Additionally, these diseases create stress on the children of the patient as the patient forgets who their children are and become combative when their children try to help them perform normal activities of daily living.

Special Family Days Are Core To The Treatment Plan

This heart-breaking scenario plays out across the lives of the 5 million dementia patients in America.

Many of the families find the strain to be too much. They turn to professional help and begin using respite care where their parents can stay n a facility temporarily to allow the family a break from the day-to-day challenges of watching for the patient’s safety.

As the disease progresses, the questions arise as to what is the best full-time care facility that they can trust their loved one to. Few children relish the idea of committing their parents to a nursing home, with its sterile medical-like facilities, and finding the ideal home is an agonizing and time-consuming process.

However, for many of these patients, a nursing home with round-the-clock care is not yet needed. Perhaps a facility that offers help with the activities of daily living inside a home-like setting could offer a much-needed in-between option for these patients.

In fact, in Amsterdam, Holland a trial treatment for Alzheimer’s patients have been studying how keeping their patient’s in a “village-type” environment could improve their symptoms. This residential environment gives the patient more freedom and is the complete antithesis of the prison-like environment most of the patients are forced to live.

In Charlotte, North Carolina, a similar model is being piloted. In this scenario, elegant residences are transformed into care facilities. At first glance, however, these facilities look like any other home. however, they are staffed with trained personnel to assisted in the activities of daily living and to provide the perfect balance of assisted care while still allowing an element of personal freedom for the residents.

Unlimited Possibilities Assisted Living Facility is at the forefront of this new trend. Their business is focused on combining medical care in a home setting to allow both the children and the patient the peace of mind that they are in the best environment for their situation.

Their Facebook Page gives you some idea of just how homey and normal their residents’ lives are.

If you are looking for assisted living care for a loved one, then you can follow-up with Unlimited Possibilities. Their information is here:

Unlimited Possibilites Family Care Home
7245 City View Dr
Charlotte NC 28212
704-249-7718

 

Proactive Healthcare Nursing and Hospice Recruiters and Staffing Increases Marketing

By |2018-07-10T13:24:00+00:00July 6th, 2018|Local Business|

Whether you are looking for an opportunity in healthcare or going through the staffing process, you need someone dedicated to helping you achieve your needs. Landing the perfect job or staff can be challenging for both the starters and the seasoned pro. Fortunately, you can accomplish either of the two with the help of a reliable firm.

Proactive Healthcare Recruiters is a highly reliable company in the business of helping hospice companies, and home care companies reach, hire, train, retain, and motivate the right people in the healthcare industry. Our firm is dedicated to providing help to healthcare companies who are on the lookout for highly skilled healthcare professionals.  For Proactive, our goal is to headhunt and network with the best professionals in the healthcare field.

Staffing and Recruiting

Regardless of your business strategy, every company undergoes the recruiting and staffing process. While it may sound easy, the process of attracting, hiring and retaining licensed and certified healthcare employees requires expertise and knowledge. The staffing process can be challenging because of its demands for qualified people who can provide the expected skills and knowledge. Recruitment in the digital age is mainly done through online platforms. Although potential applicants can post their resume on online sites for screening, the screening and hiring process should only be done by the best in the field.

Candidates for a Healthcare Job

Qualified candidates in the healthcare job market can expect great things from Proactive. The company accommodates applicants and guide them through the whole process. Our mission is to help applicants find the best possible match. We would also love for you to find opportunities that would best fit your needs. Overall, it is our desire to guide you to the path of success.

Why Choose Us?

First and foremost, we are in the business of helping people find the right people. Our expertise in the field of medicine allows us to get the right medical professionals for our clients. Unlike other companies, we take things seriously by taking baby steps at a time until we finally get to know you and your needs.

At Proactive, we make sure we provide the best match in skill sets to make things easier for our clients. Rest assured that our recruitment expertise eliminates the possibility of attracting and hiring toxic employees and people you don’t need in your company. All of our applicants should pass the requirements that will allow them to work hand-in-hand and fit within our company culture. Overall, we provide satisfaction by providing the needs of our clients with our expertise in the recruitment of medical professionals.

If you are still searching for a job opportunity or for the right people for your healthcare company, call us now, and let us do what we do best. Contact us today to know more about our company and how we handle every detail to make sure you get the best opportunity or group of medical experts for your project!

Case Study: See How Beth’s Cleaning Service Leads Increased By 289%

By |2018-06-27T19:31:52+00:00June 27th, 2018|SEO and Internet Marketing Tips|

Case Summary: Maid in Heaven is a locally-owned cleaning service that came to Charlotte SEO because, although they had a well-designed website, it was not generating a consistent supply of new customers. We took over full online marketing including web development, Search Engine Optimization (SEO) and Pay Per Click (PPC). In their first ten months with us, this local business increased their site traffic by 236% and their lead flow by 289%.

Maid in Heaven has a long history of serving Charlotte’s residents. A new site launch in 2017 was generating around 25 new leads per month. This was far below their desired target of 100 leads per month. They enlisted Charlotte SEO to help with a comprehensive marketing action plan.

This niche offers unique challenges in that, while it is a local business, it is challenged by multiple franchises.  It is important in these scenarios to create a marketing plan that allows the small business to achieve a greater footprint while at a smaller budget.

The first step was to improve the site’s conversion rate. These conversion optimization actions delivered an increase in the number of leads over the next 10 months to surpass their goal by 50%. They are now getting 150 leads per month! Conversion rate optimization prepared the site to capture the most leads possible as the traffic continued to increase.

The next step was to optimize the site for the search engines. Pages were added for each local municipality near Charlotte to expand the site’s ability to capture local customers within a reasonable radius. This drew in more people in their target market that may have been searching alternate key phrases.

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The local Google business listing was also optimized, placing Maid In Heaven at the top of the local search engines. This had the added benefit of highlighting their stellar reputation in the community and established them as the most reputable local cleaning business. For some businesses, just being placed in this 3 pack will make the phone ring off the hook with local clients.  

Finally, immediate lead generation is a critical component for a lot of businesses. Search engine traffic may be the gold standard for lead generation, but there is a significant time delay of several months required to move a site higher in the rankings. NO ONE can overcome the length of time it takes to rank. Google says in its patent that it takes 20-70 days to award the power of 1 link making it a long game and not a sprint. With advanced optimization software and formulas, it is possible to generate a large amount of traffic from paid campaigns, even in niches where national companies are competing with their larger budgets. So we started out with Google AdWords, Click-To-Call and Remarketing sprinkled in at the beginning to start generating leads in month 1.

Recap on Results from this campaign:

  • From 1 Form Fill per day –to- 5-8 Form Fills per Day
  • From 2-3 Calls a Day –to- 5-7 Phone Calls a Day
  • Increased to a 18.2% conversion rate
  • From 10 visitors -to- 22 new website visitors per day

Want To Get Results Like Maid In Heaven?

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Silver Lungs Colloidal Silver Generator Expands Marketing

By |2018-06-19T16:03:37+00:00June 19th, 2018|Local Business|

Marketing a product that could be viewed as a “health supplement” is always tricky. There are three main entities who watch these niches like a hawk, and it is important to toe the line and not violate any of their rules in your promotional efforts.

Silverlungs.com makes a unique colloidal silver generator and colloidal silver nebulizing system that is a higher-end product than most of their competition offers. However, as we promote their business, we must use our experience to remain compliant with these three entities:

  1. The FDA. While many people claim that their product has healed them, SilverLungs.com has to be careful what testimonials they allow. They have to avoid positioning their product as a “cure”, and often have to actively discourage reviewers who would make claims about their products. Additionally, it is important to find terms that works well for promoting this product that does not claim that the product heals an illness. For example “Colloidal Silver For Ebola” or “Colloidal Silver For Lyme’s” disease could be highly lucrative terms for the client. However, without proper FDA testing, there is no guarantee this product can heal or treat any diseases whatsoever. Accordingly, terms – and ones like them – must be steered away from. This increases the marketing complexity slightly, but there is plenty of room to promote the product without getting into a gray area.
  2. The FTC. As with any product, it is important to not make false claims about the efficacy of a product. This rule aligns mostly with the FDA’s guidelines, however there are some challenges where even if you don’t violate the FDA’s rules you might still run afoul of the more flexible FTC guidelines. Clear disclosures on conflict of interest is key.
  3. Google. This site falls in line with what Google calls “Your Money Or Your Life” (YMYL). This category is held to a higher standard than the bulk of websites. In order to work around these guidelines, we must make sure disclosures on the site are easily accessible. Additionally, we will invest more work in establishing the entities behind the site and ensuring that the site passes the “would you trust this site with your credit card?” test.

The marketing strategy for this product is launching with an emphasis on SEO and Google Adwords. These have been the primary drivers of traffic in the past, and the CharlotteSEO team has identified some areas where revenue can likely be doubled in under 6 months. These are bottom-funnel customers who have the highest conversion rate and offer the best value per dollar of marketing.

We are also deploying aggressive re-marketing strategies to help increase the conversion rate of those clients who were close to purchasing but had not completed the transaction

Following this initial strategy deployment, other opportunities will be considered. Charlotte SEO has extensive experience running Facebook and Instagram campaigns, and pushing products in a a social environment. We’re looking forward to pushing their products to a new audience that might lack awareness.

 

 

 

 

 

Case Study: Triple Crown Arenas Horse Arena Service Site

By |2018-06-01T16:33:08+00:00June 1st, 2018|Local Business|

Recently, we began building our brand presence in San Diego. We’ve had such an incredible track record of performance in Charlotte, that it makes sense to take our marketing skills to a broader audience.

Triple Crown Arenas is a decades-old arena building and maintenance company. High-quality horse barns are a top concern. A poorly-constructed arena can be harmful to both horse and rider. Compounding the risk is the fact that many horse owners are busy with their professional lives. Much of the construction and repair occurs while they are away.

Lacking oversight, arena builders are left to their own devices. Sub-par materials can creep in, which raises the risk to both horse and rider.

Having 20+ years of experience in the Horse Arena Building Industry  Triple Crown Arenas are the clear, winning choice for Horse farms of all sizes. However, their online presence was lacking. They had a website, but content was sparse and the design was clearly dated.

We began this project with a redesign. The new site is mobile-friendly and has clear calls to action on every page. The goal of this project was to drive sales calls and quote forms, and the users responded to our changes by generating two new quotes in the first 72 hours that the site was live.

As with all long-term site marketing plans, we are currently running video analysis on the site to observe how users behave and to fix any potential problems.

A new logo was also requested, and we chose one that evoked the winning traditions of Hunter/Jumper while sticking with a tried and true primary color palette that is eye-catching and memorable.  The choice of green stands out in an industry that relies surprisingly heavily on browns and blacks.

The second phase of the project has begun as we rank the site more highly for terms such as “Airfoot Footings”. These materials are a major part of what makes a high-quality arena installation, and we are proud to be partnered with a client who has the knowledge and portfolio, but who can also understand the need to work within a budget.

For riders in Southern California, there’s a new company online. One that has been around for a long time, but is making themselves easier to find on the internet. Like Them On Facebook.

Charlotte SEO’s Client Wins 2018 BOB Award: “Best House Cleaning Service”

By |2018-05-14T18:06:27+00:00May 14th, 2018|Charlotte Businesses|

We always enjoy seeing our customers win. With Maid In Heaven Charlotte, we see all the traditional hallmarks of a winning company:

  • Multiple years of experience
  • A Willingness to learn and master digital marketing
  • Follow-up with their customers to capture testimonials and referrals
  • Constant process improvement

Their service is focused on traditional North Carolina values and delivers customized service for each client.

This top-notch care translated directly into their selection as the “Best Housecleaning Company In North Carolina” by charlottemagazine.com

This is one client who has been open to different web design strategies in order to optimize the conversion rate. We’ve been able to double the number of form entries per day by running A/B tests on different designs.

Some of these design iterations have been complicated and required the client to be ok with destroying features that had been in place for a long time in order to create a layout that was optimal for the user. Beth has never had an issue with trying something new and evaluating the data to see if it made the user happier.

Customer satisfaction is always key. From the time they land on the site until the moment they leave a review, we want to do our part to make this process easy.

We’ve also seen incredible success in optimizing the site for the search engines and promoting the business through paid traffic. Immediate lead generation is one of the core tenets of our marketing strategy and this combination of marketing efforts means that our clients win immediately, and then continue to see success long into the future.

Through our search engine optimization efforts, we were able to secure the #2 spot in Google for the term “house cleaning services in Charlotte NC” with just several months of effort. This translates directly to a steady flow of customers that provides predictable cash flow and the ability for the owners to plan for future growth.

 

 

This is a fairly typical performance growth curve for our clients.  While most companies warn you that SEO takes time, we find that with a smart strategy, we can typically get results in the first 90 days from an SEO perspective.

However, there is no need to wait 90 days for your marketing to work. Because we are a full-service marketing company, we will create a plan that gets the phone ringing right away. Our hybrid marketing approach delivers success much more quickly than a single-focus SEO company can do.

 

Mullis Brothers offers services for bat removal, squirrel removal, bird removal and more

By |2018-05-11T10:53:32+00:00May 10th, 2018|Charlotte Businesses|

Mullis Brothers offer services for Bats removal, Squirrel removal, and Bird removal in Charlotte, NC. The Mullis Bros are top rated animal removal specialists and have all the credentials to back that up. They truly know that living with an unexpected visitor can be stressful and can have your visitors out of your home in a very short period of time.

Here is some more info about the Mullis Brothers here in Charlotte.

Why Choose Mullis Brother Services Animal Removal?

  1. Prompt, courteous service at a specified time.
  2. A proven track record of happy clients after 10 years in business, thousands of humane removals and an A+ rating from the BBB.
  3. Industry-leading inspections ensure all entry points and problem areas are identified and documented.
  4. Highly trained, insured, certified wildlife pest control technicians.
  5. Zero poison or chemical use so our methods have no negative environmental impact.
  6. Great service and workmanship at a fair price: guaranteed!

Contact the Mullis Brothers Today if you need an Animal removed from your home!

Get2ItParts.com Provider Of ATV and Scooter Parts Improves Search Visibility

By |2018-04-04T16:27:22+00:00April 4th, 2018|Local Business|

Whether you’re a farmer who needs an ATV to easily visit and check out the farm or someone who use ATV for adventure, the vehicle provides reliable transportation to rugged terrain. An all-terrain vehicle travels on low-pressure tires and is designed to handle tougher terrains than most vehicles.

Just like with any other vehicles, an ATV requires regular maintenance to preserve its condition. Buying parts for your ATV can be challenging if you don’t know a reliable dealer. Fortunately, there are companies that sell quality parts and accessories for ATVs and other types of vehicles.

Get 2 It Parts, LLC offers a wide variety of parts for ATVs – UTVs, dirt bikes, go karts, scooter-mopeds, and accessories. As one of the most reliable dealers of parts and accessories for a variety of vehicles, consumers have grown to trust the quality parts and services provided by the company.

Why Choose Us?

There are many good reasons why you should purchase your needs from us. First and foremost, we offer and sell quality parts and accessories from bearings and bushings to engines so you can rest assured you’ve bought one of the best items for your vehicle. Get 2 It Sales, LCC also provides a wide range of brand selection for our clients. You can search the ATV and other sections on our web page to find what you need for your vehicle.

Fast and Reliable

For Get 2 It Sales, LLC, we don’t just provide high-quality parts and accessories, we also double our effort to give our customers the best services. Our team performs well to provide fast and reliable services to new clients and loyal consumers. Once we’ve received the orders, we will process the items for same day shipping to our valued clients.

Shipping and Returns

Our items are shipped Monday to Friday thru USPS and FedEx and are processed for same day shipping. We also honor returns as long as they are approved by Get 2 It Sales, LLC with a return authorization number. Double check the item(s) you need prior to any order to avoid shipping and returns issues in the future.

If you are looking for spare parts for your ATV or any of the other above mentioned vehicles, look no further as we have what you need. Check out our website to see our listings of the items we sell online. Contact us now to get more information about our wide range of products and services!

Visit them on Facebook!

 

Promotion Strategy

Charlotte SEO’s multi prong Guerilla marketing approach to promoting this client begins with a complete onsite quality audit. From there we will increase the site’s authority and position the site as an authority in their niche. We find this approach to be effective for delivering results quickly and in a measurable fashion.

Beginner Web Design Tutorial: 5 Quick Tips for Successful Website Design

By |2018-03-23T01:20:05+00:00March 23rd, 2018|Website Design Tips|


Beginner web design tutorial. Learn web design from home. Free newsletter at http://www.webmastercourse.com/subscribe

Many people thing it’s so difficult to design a website. But, I beg to differ as this beginner web design tutorial explains five quick tips for website designing at the beginner level.

The web design tips for beginners shown in this YouTube video are very basic, but powerful if you don’t know them already.

So, take your designing skills to the next level. Get some training and see if the beginner web design tutorial will help you get ahead of the crowd. For more tips just subscribe to the newsletter at the top. It’s free and you’ll be happy you joined us!

beginner web design tutorial

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