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Fayetteville HVAC Company Launches New Marketing Initiative

By |2019-01-15T19:36:13+00:00January 15th, 2019|Local Business|

HVAC is the quintessential service-based business.

Service-based businesses perform exceptionally well in Google. The customer in need of a repairman pulls out their phone or laptop and performs a simple search for a repair company in their area.

Usually, one of the top three results in Google will get the business.

As a result, the companies at the top of Google tend to perform better than those lower on page 1.

Air-Pro Heating And Air Conditioning in Fayetteville, NC is capitalizing on this opportunity to build their business. Using a fresh new website layout and an easy online booking system, they are taking advantage of this new stream of traffic to grow their business.

Charlotte SEO Firm is excited to work with them to promote this new business. There are several new strategies that we are using to promote this business.

image of airpro hvac website

Technical SEO

One page websites are easy: all you need to do is optimize the homepage with the proper keyword terms.

Most businesses begin adding more pages. Soon they have contact pages and appointment setting pages.

Then, an SEO company that they hire will mention that they need to blog. These busy owners will find time in their busy lives to add a few hundred words to a blog post.

Now the site is full of short blog posts, categories, and tags.

The end result is a site that is full of thin content and that isn’t ranking as well as it should.

We always begin with a sitewide cleanup and page-by-page keyword optimization. Often, this results in a rankings increase and added call volume in under 6 weeks.

Google My Business Optimization and Promotion

The Google maps listing is one of the biggest revenue creators for HVAC companies. We prioritize this optimization process to make sure the client climbs into the top map positions as rapidly as possible.

These map positions are often easier to move up in Google, and or aggressive posturing here can lead to increased rankings on the website rankings.

One of the things we like to do is to work with the client to get new images and coupons for their listing.

These tend to lead to increased conversions, so our client can steal more business away from the competition.

Be Number 1

There are a lot of little moving parts on improving a website’s rankings. Ultimately, it comes down to making sure that the website is number 1 in Google.

Air Pro is an excellent example of a business that is a first class company. We are looking forward to making them number one in the Google rankings.

Air Pro Heating And Air Conditioning
6109A Yadkin Rd
Fayetteville, NC 28303
(910) 964-4203

Jimmy And Sook’s Crab Tshirts Launches Website Redesign

By |2019-01-09T16:27:46+00:00January 9th, 2019|Local Business|

In 2018, CharlotteSEOFirm added several new tools to help us analyze how customers interact with the internet. By analyzing how the user interacts with our client’s websites, we were able to detect predictable patterns that enhanced conversion rate. We also learned what layouts defeated conversions and interfered with the sales a site would generate.

This ability to double and triple conversion rates has paid off. We’ve had clients who — with their same website — went from barely being able to pay the bills, to needing to hire new staff.

When we were approached by Jimmy and Sook at the end of 2018, we knew that we could help that get a higher conversion rate with a site redesign. Jimmy and Sook is a fashion design company who operates in high-end fashion. They understand their audience well and cater their fashion designs and their message to their core demographic.

Our role was to create a new website that enhances their look even more and creates an easy flow throughout the site, making the buying process simple.

The site was launched in early 2019 with Google Analytics and Hotjar heatmap tracking to allow the client to continue to watch how the customer interacts with his site, and make further adjustments as necessary.

 

The Law Office Of Tara Carter Of Nashville TN Expands Marketing to Help Families through Divorce

By |2018-12-07T13:42:30+00:00December 7th, 2018|Law Firms|

We are excited to be partnering with Tara Carter a Nashville Divorce Attorney, and her firm in an effort to help families through their toughest days.

Tara Carter has worked extensively in the areas of family law, probate, and real property for nearly a decade. Ms. Carter has practiced in all areas of family law including divorce, post-divorce, child custody, child support, and grandparents’ rights. She has assisted clients with estates, estate planning, conservatorships and creating wills and trusts. Ms. Carter has also worked extensively in real property by assisting clients with evictions, foreclosures, deeds to real property and loan closings.

While attending Nashville School of Law, Tara worked at The Higgins Firm, PLLC where she gained valuable experience in the legal field. Her knowledge of the various areas of the law has assisted her clients in obtaining the best results for their respective cases.

Ms. Carter was born and raised in rural West Tennessee. She graduated summa cum laude from Freed-Hardeman University. She received her law degree from Nashville School of Law. She is admitted to all state courts and the Federal Court for the Middle District of Tennessee.

The Law Office Of Tara Carter
5016 Centennial Blvd Suite 200, Nashville, TN 37209
(615) 495-6000

Charlotte Tile Installer Pushes New Marketing Campaign

By |2018-10-25T15:20:07+00:00October 25th, 2018|Charlotte Businesses|

 

A bathtub with pink tile work

Some of The Local Work NC Tile LLC Has Done

Looking to get tile installed? You are about to have more options! NCTileInstaller.com recently started a new marketing campaign to increase their visibility in the Charlotte, NC area. Their goal is to make it easier for Contractors and Homeowners alike to find their services and to receive the best care possible.

You can see their information, here:

NC Tile LLC
8520 Paw Valley Ln
Charlotte, NC 28214

Here are some marketing ideas for our clients who might run a service-based business but are struggling for visibility.

So you want to start your tile installation business, but just don’t know where to start? For starters, exceptional marketing will determine your success in the tile installation industry. As a flooring company owner, there are many different ways to promote your products and services to residential and commercial customers. Here are smart tips that will help you get more clients to find you and hire your services.

Launch a Social Media Campaign

The internet has changed the way business has been done for the past decades. If you want to be competitive nowadays, you must turn to the internet for marketing solutions. Social networking sites and online platforms significantly boost sales without spending an excessive amount of money. Launching a social media campaign will help you reach your target audience for your tile installation business. Social media sites like Facebook improve your marketing outreach by many folds because they reach a larger group of audiences.

Blog Useful Business Tips and Ideas

If you have the liberty of time to go online and tell a story, tips or an idea related to your business, a blog will help you promote your company. Blogging doesn’t take much time as long as you know what you are talking about. Spend at least 30 minutes to an hour daily to create meaningful and informative stories, tips and ideas about your tile installation business. Willing customers will eventually find your blog.

Repeat Customers and Feedbacks

Nothing beats good feedback from your customers either new ones or repeat clients. Deliver the best services and let your customers help you spread the word about your business. When people start talking positive things about your business or company, good things will come your way. Invest in good customer service to get customers to repeat and freely advertise your business to their family and friends.

Timber Frame Homes In Charlotte Expands To A Nationwide Market

By |2018-10-10T20:30:38+00:00October 10th, 2018|Charlotte Businesses|

Mill Creek Timber Frame Homes is located in Saluda North Carolina. They are a premium dealer of high-end, customized, Post and Beam homes and are the trusted name that folks in North Carolina rely on to deliver.

They have been seeing an increase in the number of orders coming in from across the country and they reached out to Charlotte SEO to assist them in increasing their presence in Google and acquiring more business.

Timber frame homes are houses with a frame structure of massive posts and beams. These are connected with pegs or any preferred type of joinery. Also known as “post-and-beam” construction, timber framing uses heavy timbers that are sturdy and capable of producing open design houses without sacrificing the structural safety of the building.

What is a Post and Beam Home?

A post and beam home has been around for thousands of years in many parts of the world. The exposed wood adds beauty, style, and character to any home. A post and beam home is different from log homes. The key distinction between the two types of homes is the method of using wood in the construction of the buildings.

The Benefits of a Timber Frame Home

The unmatched durability of massive timbers lasts hundreds of years. Unlike conventionally-built homes, timber frame homes have more structural integrity. The exposed timber and open floor designs allow architects, engineers, builders, interior designers, and other professionals in the field of building construction to make a beautiful house.

How Much Does a Timber Frame Home Cost?

The cost of building a timber frame home will vary due to several factors. Large timber can be much cheaper in some places. Unfortunately, it can be expensive in other parts of the country. Before it became popular, timber framing was less expensive because of the speed advantage. However, timber framing has become more expensive today due to the lengthened time in processing orders.

Are Timber Frame Homes Energy Efficient?

Aside from its aesthetic and structural advantages, timber frame homes are energy efficient because of their open house designs. Timber frame homes are designed to have effective insulation to cut down the cost of energy. While some of the modern designs no longer serve their energy efficiency purposes, there are still homes that are designed to be energy efficient.

To get your own design, contact Mill Creek today!

Mill Creek Post & Beam Co.
1970 Holbert Cove Road
Saluda, NC 28773

PHONE: (828)749-8000

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Marketing Plan For An Effective Couples Therapy Counselor in Charlotte NC

By |2018-10-05T18:54:50+00:00October 4th, 2018|Charlotte Businesses|

Recently, we had the opportunity to partner with a Charlotte Couples’ Counseling service, the Wellness Counseling Center located in Charlotte, NC. For the team at Charlotte SEO firm, this is a huge honor. Strong marriages create strong generations and translates directly into a stronger community.

By helping to increase their visibility in Google, we are making their service easier to find which helps their potential clients find them sooner, and get the help they need for their relationship.

As we start this campaign, the Wellness Counseling Center is on page 1 of Google For most of their key money terms. We will be looking to move them up quickly into the top 3 spots where they can take over the market share of these calls.

We help our client’s to rank higher in Google using the “Shark Tank Effect”. Just as small businesses get a boost and recognition by being on the show, the “Shark Tank”, at Charlotte SEO, we work on getting the site mentioned where it matters and building their Brand authority for the Google Algorithm.

You can contact the Wellness Counseling Center, here, for an initial consult:

Wellness Counseling Center
309 S. Sharon Amity Road
Suite 310
Charlotte, NC 28211
(704) 319-5593

 

Making a relationship work out and stay stronger throughout the years is a challenging task for every couple. Fortunately, there are ways to make the relationship work and keep the fire burning between two people.

What is Couples Therapy?

Couples therapy is a term used when a professional helps couples in a relationship to address the marital issues and other chronic relationship problems on a long-term basis. The idea of the therapy is to reconnect with your partner, mend the fences between the couple, maintain a healthy relationship, and keep the spark alive for the years to come.

The Different Types of Couples Therapy

Positive Psychology – The therapy promotes positivity through the emphasis of positive emotions, character strengths, and constructive institutions. Unlike with the other types of couples therapy, it helps you identify happy moments in your relationship instead of recognizing them in retrospect.

Emotionally Focused Couples Therapy – Dr. Susan Johnson’s therapy method was originally developed for couples. Eventually, it was used in marriage counseling as well as in hospital settings and training centers. The therapy is among the best methods when depression and similar issues are the known culprit in relationship struggles between couples. Our Client, the Wellness Counseling Center, has seen tremendous results in the couples they’ve counseled in Charlotte, NC.

Gottman Method – The method mends the fences between partners by learning to understand one another. With the use of the Gottman Method Couples Therapy, relationships are strengthened through increased affection, respect, and intimacy between partners.

The Gottman Method is a blueprint for couples who are experiencing a downward spiral in their relationship. It was designed as a love map for one another to assist them to better understand the happiness, worries, stresses, hopes, and other emotions of their partner.

Narrative Therapy – The goal of the therapist is to separate the negative parts of your love story to gain a new perspective on your situation. The technique of stating the negative issue in a narrative form allows the therapist to turn the story into a positive one. With narrative therapy, you can effectively rewrite the narrative of your relationship story from a different perspective.

Imago Relationship Therapy – The combination of western psychological techniques with spiritual and behavioral couples counseling techniques is used to find a solution to the relationship issue.

Individual Counseling – There are situations when one of the two isn’t willing to undergo couples counseling. Individual counseling is a good way to understand the conflict when both do not wish to attend counseling sessions together.

Working Out Your Communication – Poor communication in the workplace results to problems between the employer and employees. The same thing is true about poor or unhealthy communication in the relationship between couples. A couple’s inability to communicate properly will eventually affect the health of their relationship.

Whenever your relationship is in jeopardy, the best thing to do is to act and communicate to solve the problem before it goes out of control. While mending broken fences between you and your partner is no easy task, your reaction and actions will dictate the outcome of your efforts in stitching your relationship together.

Charlotte Chiropractor Brings Principled Care To North Carolina

By |2018-10-02T18:43:16+00:00September 30th, 2018|Charlotte Businesses|

There is a chiropractor on every corner, and they struggle to differentiate their message. For the most part, the process is similar with each doctor: They’ll gather an X-ray and may provide a massage or tens treatment, and then perform the adjustment. Somewhere along the process, you will likely be sold on why you need to buy their supplements.

This streamlined, supplement-focused business is profitable, but can overlook the best interests of the client. This why Principled Chiropractic care is so important.

Greater Life Chiropractic specializes in holistic health. This emphasis on wellness care starts with prenatal and infant care and continues on throughout the adult life.

A reliable chiropractic care plan focuses on how the body functions as a whole and helps support the communication and signalling of the entire nervous system.

This makes sure your brain is able to communicate with each organ, and ensures each organ works in balance with the other organs.

By identifying areas where these nerves are pinched, it is possible to fix those areas and restore proper function for your body.

Every year, hundreds — if not thousands — of needless sick days are used by patience who suffer from back pain or who have an illness caused by a misalignment of the spine. Some of these symptoms may be outside of what we classically identify as a “back problem”. A good chiropractor will use your history to identify these problems and help you get ahead of them.

Regular Chiropractic care can enhance health and productivity.

Among Chiropractors in Charlotte, NC, Greater Life Chiropractic is well-known for their holistic approach. They maintain strong Social media and Yelp profiles, and recently retained Charlotte SEO Firm to assist them in improving their visibility in Google.

This multi-faceted approach enables them to stand out from the competition and to help customers find the best possible care in the Charlotte area.

For the Best Chiropractor in Charlotte, Contact Dr. Grant Lisetor.

Greater Life Chiropractic
624 Tyvola Rd Ste. 100
Charlotte, NC 28217

Maryland Plumber Makes Aggressive Marketing Moves

By |2018-08-28T15:10:29+00:00August 28th, 2018|Local Business|

Most small business owners start their business because they have a skill or passion in one area and want to enjoy the freedom and self-determination of being self-employed. This business strategy allows top-performing employers to build equity inside their own business, promising them an excellent payday when they choose to retire. This is especially true in the Plumbing and HVAC fields.

 

Most small businesses start out with a focus on pleasing their customers. They know that their customers will be their foundation for many successful years in the business.

Then, they begin advertising on Craigslist and scrapping with other companies over leads from places like HomeAdvisor to start drawing in customers. This business plan works for the first ten years while the business owner struggles to hire employees, launch a website, and build a book of business.

That is why Bailey Bros Plumbing has such a unique business model. Ray Bailey is bringing his years of experience to launching his company, and he’s doing it with plans of becoming the largest plumber in Maryland.

This means that he is very methodical about his business plan. He started by reaching out to other successful plumbers and learning what makes a good company. Then, he built a site, bought trucks and branding, and hired employers who had a track record of delivering the best customer service.

Because of this higher outlay in capital, Ray is now in a position to handle rapid growth without allowing his customer care to decline. Each part of the company has been systematized, allowing him to leapfrog over the competition, month after month, as they push forward into new territories.

Accordingly, Bailey Brothers Plumbing has targeted the entire state of Maryland for their company growth. From border to border, they are ready to handle appliance installations (like hot water heaters), building renovations and new construction.

Charlotte SEO firm has a long track record in helping plumbers crush their market. We take a multi-pronged approach to ensure that the local plumber is visible everywhere online. We even use advanced tactics such as retargeting to make sure customers don’t forget who is the best choice for solving their plumbing needs.

This comprehensive plan for business growth allows for unmatched industry domination.

And Bailey Brothers Plumbing has the customer service system to back up their marketing plan.

Bailey Bros Plumbing

729 Shallow Ridge CT

Abingdon, MD 21009

Buying an HVAC Business In Florida | SEO Marketing Plan

By |2018-08-24T19:19:29+00:00August 24th, 2018|Local Business|

We were recently contacted by Business Modification Group, an HVAC, and Plumbing business brokerage in Florida.

Unlike many industries, HVAC companies have not been taken over by huge conglomerates. This gives the small operator the ability to strike out on their own, and receive a larger paycheck in return for the risk-taking of starting their own company. Becuase this field requires a highly-skilled technician, there is a bit of a “moat” against new competitors entering the industry, providing owner-operated firms with a huge advantage.

However, the big payday is yet to come. When these owners decide to retire and sell their company, they are normally able to sell their business for a healthy multiple of the yearly profit. This means that a business with $100,000 in yearly revenue can sell for $300,000 or more. If the owner has paid off their house and business facility, they are able to sell the business building as well, and walk away with an enviable retirement and no monthly mortgage.

It is the American dream.

New HVAC owner-operators are always looking to buy an existing business. The Small Business Administration makes it easy to get loans for these fields if you have sufficient experience working as an HVAC technician. Acquiring an existing business provides an instant jump from “grunt employee” to “well-compensated business owner”.

One other category of buyer that is looking to buy these businesses is the retired investor. These investors are looking for an owner-absent situation where they own the business, give it a few hours of work a week, and trust their team to handle the day-to-day operations of the business. These businesses can be configured to work in this manner. In the best-case scenario, you will be buying from an owner or a business broker who is educated in how to establish the systems and processes that create a hands-free cash flow business.

At Charlotte SEO, we have enjoyed handling the SEO for HVAC  and plumbing businesses, and we are now excited to work with Business Modification Group in helping them sell these HVAC businesses.

Many of these small HVAC businesses are too busy to pay attention to their marketing. They rely on word-of-mouth to stay busy and this leads to erratic growth. By hiring an SEO company, they are able to have a steady stream of customers and never-ending growth.

Charlotte Massage Spa Brings Unique Marketing Angle To Business

By |2018-07-16T00:34:40+00:00July 16th, 2018|Charlotte Businesses|

We all know someone who needs a massage. Maybe it is mom who needs one after a long week. Or Dad on Father’s day (I bet you’ve never bought a massage for dad, have you?).

Massages are a scientific way to release muscle tightness, increase the flexibility of fascia and decrease cortisol levels. These benefits lead to deeper sleep, less soreness and the ability to operate at a higher level. (Plus, lowered cortisol can lead to less fat retention and weight loss).

Increasingly, Spas are becoming “McDonalized”. Massage schools are popping up across the country and churning out students in droves with 6 week training programs and excessive tuition debt. Each one is just like the next, with varying degrees of skill.

Where do these kids end up?

Working for any number of the national franchises of spas across the country.

Granted, you can get a good massage at some of these places. However, in most places, their “60-minute” massage is only 50-minutes long. And they only offer “Easy”, “Medium” and “Hard’.

For the average, blue-collared worker, those massages may be ok. Just get whatever the latest groupon deal is and put it to use.

The Urbana Wellness Massage Spa is a long-establish massage spa in the Charlotte area who hasn’t succumbed to the commoditization that has seized the rest of the industry.

Their spa still offers a complete suite of massage options, including those hard-to-find options such as ashiatsu and Thai (stretching) masssage.  Of course, their exclusive but more popular options such as hot stone massage and Reflexology bring in clients from across North Carolina.

When you consider that their massages offer you the full length of time allotted, it turns out that these high-end massage experiences are no more expensive than those offered by the “cheap” franchises.

(Which begs the question, why do so many people inflict their bodies with a cheap massage).

But where Urbana has set themselves apart is in the experience they create for their patrons. Similar to what you would expect at a 5-star hotel, their massage patrons enjoy fresh tea and a beautiful, relaxing lounge for resting between sessions.

From this foundation, they have created some unique packages, such as the “Royalty Experience” which gives mom an entire half-day to pamper her body with spa services. Or their Spa Parties which attract bachelorettes and birthday parties in for a 5-star group massage experience.

In Charlotte, North Carolina, there is no shortage of spas to choose from for your next massage. But there is only a handful of spas who manage to keep the art alive the way it should be: with elegance and luxury.

And, as it turns out, luxury doesn’t have to be expensive.

Book your next appointment today.

Urbana Wellness Spa
7510 Pineville-Matthews Road Suite 5B
Charlotte NC 28226
704-543-1700