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Paintly.fun Makes Paint n Sip Parties Fun And Easy!

It’s almost 2020 and our generation is anxious to learn how to do things by hand. The skills of sewing and cooking and crocheting and crafting we’re thought to have been lost on the 90’s babies, but the millenials are fighting hard to keep them current.

All across America, Franchises are popping up that offer to reach you how to paint, cook and do pottery. For a high fee, you can come to a crowded, overbooked event with your friends, try hopelessly to keep up with the instructor and paint your own poor excuse of a masterpiece. It’s fun, it’s light-hearted, it’s mentally stimulating and it is a great way for an extrovert to make great memories.

However, there is an even wider group of people who thinks it would be fun to try one of these events — just without all of those people. For the introvert who values quality time with their friends, a new company is coming to the rescue

With their at-home paint and sip kits, Paintly.Fun is emphasizing the fun of learning to paint. You get a kit that contains everything you need (including the easel) and a video. You can do it privately, and use it as an excellent and affordable introduction to painting. Or, you can invite some friends over, crack open the wine and create an evening that no one will forget.

For the couple who is tired of the same old boring date night routine or for the married couple who can never find a babysitter to take the kids, these do it yourself kits are an excellent way to bring some spark into your life and break the routine.

Each kit is easy to follow and non-intimidating. If you ever wished that you could learn painting and wanted to do it a a fun way, these painting kits are exactly what you have been waiting for.

CharlotteSEOFirm is excited to work with Paintly Fun on their marketing. We’ve started by helping them evaluate their competition and to identify which keywords are driving the most traffic to those competitors. We then helped them optimize their site with those keywords and craft new content to help their site rank in Google for those terms. And, finally, we’re working with them to get more exposure and authority ranking signals to move the site higher in Google.

Already, in the first few weeks, we are seeing improvement in their Google position, with more keywords being indexed and appearing in Google.

 

While many business owners attempt to do this on their own, one of the ways that Charlotte SEO Firm can help Paintly achieve their goals faster is by identifying a reverse ladder. With this system we go for the product terms that offer the fastest pay-off. That way we can get their site ranking quickly, help them find more customers who want to have painting parties, and help them fund their future growth.

Many tools offer to do something similar, but after years of working with Google, we are faster than most at getting results for our customers. We look forward to helping them connect with more adoring fans, and to spark new memories.

By |2019-04-02T00:16:53+00:00March 22nd, 2019|Local Business|0 Comments

Fayetteville HVAC Company Launches New Marketing Initiative

HVAC is the quintessential service-based business.

Service-based businesses perform exceptionally well in Google. The customer in need of a repairman pulls out their phone or laptop and performs a simple search for a repair company in their area.

Usually, one of the top three results in Google will get the business.

As a result, the companies at the top of Google tend to perform better than those lower on page 1.

Air-Pro Heating And Air Conditioning in Fayetteville, NC is capitalizing on this opportunity to build their business. Using a fresh new website layout and an easy online booking system, they are taking advantage of this new stream of traffic to grow their business.

Charlotte SEO Firm is excited to work with them to promote this new business. There are several new strategies that we are using to promote this business.

image of airpro hvac website

Technical SEO

One page websites are easy: all you need to do is optimize the homepage with the proper keyword terms.

Most businesses begin adding more pages. Soon they have contact pages and appointment setting pages.

Then, an SEO company that they hire will mention that they need to blog. These busy owners will find time in their busy lives to add a few hundred words to a blog post.

Now the site is full of short blog posts, categories, and tags.

The end result is a site that is full of thin content and that isn’t ranking as well as it should.

We always begin with a sitewide cleanup and page-by-page keyword optimization. Often, this results in a rankings increase and added call volume in under 6 weeks.

Google My Business Optimization and Promotion

The Google maps listing is one of the biggest revenue creators for HVAC companies. We prioritize this optimization process to make sure the client climbs into the top map positions as rapidly as possible.

These map positions are often easier to move up in Google, and or aggressive posturing here can lead to increased rankings on the website rankings.

One of the things we like to do is to work with the client to get new images and coupons for their listing.

These tend to lead to increased conversions, so our client can steal more business away from the competition.

Be Number 1

There are a lot of little moving parts on improving a website’s rankings. Ultimately, it comes down to making sure that the website is number 1 in Google.

Air Pro is an excellent example of a business that is a first class company. We are looking forward to making them number one in the Google rankings.

Air Pro Heating And Air Conditioning
6109A Yadkin Rd
Fayetteville, NC 28303
(910) 964-4203

By |2019-01-15T19:36:13+00:00January 15th, 2019|Local Business|0 Comments

Jimmy And Sook’s Crab Tshirts Launches Website Redesign

In 2018, CharlotteSEOFirm added several new tools to help us analyze how customers interact with the internet. By analyzing how the user interacts with our client’s websites, we were able to detect predictable patterns that enhanced conversion rate. We also learned what layouts defeated conversions and interfered with the sales a site would generate.

This ability to double and triple conversion rates has paid off. We’ve had clients who — with their same website — went from barely being able to pay the bills, to needing to hire new staff.

When we were approached by Jimmy and Sook at the end of 2018, we knew that we could help that get a higher conversion rate with a site redesign. Jimmy and Sook is a fashion design company who operates in high-end fashion. They understand their audience well and cater their fashion designs and their message to their core demographic.

Our role was to create a new website that enhances their look even more and creates an easy flow throughout the site, making the buying process simple.

The site was launched in early 2019 with Google Analytics and Hotjar heatmap tracking to allow the client to continue to watch how the customer interacts with his site, and make further adjustments as necessary.

 

By |2019-01-09T16:27:46+00:00January 9th, 2019|Local Business|0 Comments

Maryland Plumber Makes Aggressive Marketing Moves

Most small business owners start their business because they have a skill or passion in one area and want to enjoy the freedom and self-determination of being self-employed. This business strategy allows top-performing employers to build equity inside their own business, promising them an excellent payday when they choose to retire. This is especially true in the Plumbing and HVAC fields.

 

Most small businesses start out with a focus on pleasing their customers. They know that their customers will be their foundation for many successful years in the business.

Then, they begin advertising on Craigslist and scrapping with other companies over leads from places like HomeAdvisor to start drawing in customers. This business plan works for the first ten years while the business owner struggles to hire employees, launch a website, and build a book of business.

That is why Bailey Bros Plumbing has such a unique business model. Ray Bailey is bringing his years of experience to launching his company, and he’s doing it with plans of becoming the largest plumber in Maryland.

This means that he is very methodical about his business plan. He started by reaching out to other successful plumbers and learning what makes a good company. Then, he built a site, bought trucks and branding, and hired employers who had a track record of delivering the best customer service.

Because of this higher outlay in capital, Ray is now in a position to handle rapid growth without allowing his customer care to decline. Each part of the company has been systematized, allowing him to leapfrog over the competition, month after month, as they push forward into new territories.

Accordingly, Bailey Brothers Plumbing has targeted the entire state of Maryland for their company growth. From border to border, they are ready to handle appliance installations (like hot water heaters), building renovations and new construction.

Charlotte SEO firm has a long track record in helping plumbers crush their market. We take a multi-pronged approach to ensure that the local plumber is visible everywhere online. We even use advanced tactics such as retargeting to make sure customers don’t forget who is the best choice for solving their plumbing needs.

This comprehensive plan for business growth allows for unmatched industry domination.

And Bailey Brothers Plumbing has the customer service system to back up their marketing plan.

Bailey Bros Plumbing

729 Shallow Ridge CT

Abingdon, MD 21009

By |2018-08-28T15:10:29+00:00August 28th, 2018|Local Business|0 Comments

Buying an HVAC Business In Florida | SEO Marketing Plan

We were recently contacted by Business Modification Group, an HVAC, and Plumbing business brokerage in Florida.

Unlike many industries, HVAC companies have not been taken over by huge conglomerates. This gives the small operator the ability to strike out on their own, and receive a larger paycheck in return for the risk-taking of starting their own company. Becuase this field requires a highly-skilled technician, there is a bit of a “moat” against new competitors entering the industry, providing owner-operated firms with a huge advantage.

However, the big payday is yet to come. When these owners decide to retire and sell their company, they are normally able to sell their business for a healthy multiple of the yearly profit. This means that a business with $100,000 in yearly revenue can sell for $300,000 or more. If the owner has paid off their house and business facility, they are able to sell the business building as well, and walk away with an enviable retirement and no monthly mortgage.

It is the American dream.

New HVAC owner-operators are always looking to buy an existing business. The Small Business Administration makes it easy to get loans for these fields if you have sufficient experience working as an HVAC technician. Acquiring an existing business provides an instant jump from “grunt employee” to “well-compensated business owner”.

One other category of buyer that is looking to buy these businesses is the retired investor. These investors are looking for an owner-absent situation where they own the business, give it a few hours of work a week, and trust their team to handle the day-to-day operations of the business. These businesses can be configured to work in this manner. In the best-case scenario, you will be buying from an owner or a business broker who is educated in how to establish the systems and processes that create a hands-free cash flow business.

At Charlotte SEO, we have enjoyed handling the SEO for HVAC  and plumbing businesses, and we are now excited to work with Business Modification Group in helping them sell these HVAC businesses.

Many of these small HVAC businesses are too busy to pay attention to their marketing. They rely on word-of-mouth to stay busy and this leads to erratic growth. By hiring an SEO company, they are able to have a steady stream of customers and never-ending growth.

By |2018-08-24T19:19:29+00:00August 24th, 2018|Local Business|0 Comments

Proactive Healthcare Nursing and Hospice Recruiters and Staffing Increases Marketing

Whether you are looking for an opportunity in healthcare or going through the staffing process, you need someone dedicated to helping you achieve your needs. Landing the perfect job or staff can be challenging for both the starters and the seasoned pro. Fortunately, you can accomplish either of the two with the help of a reliable firm.

Proactive Healthcare Recruiters is a highly reliable company in the business of helping hospice companies, and home care companies reach, hire, train, retain, and motivate the right people in the healthcare industry. Our firm is dedicated to providing help to healthcare companies who are on the lookout for highly skilled healthcare professionals.  For Proactive, our goal is to headhunt and network with the best professionals in the healthcare field.

Staffing and Recruiting

Regardless of your business strategy, every company undergoes the recruiting and staffing process. While it may sound easy, the process of attracting, hiring and retaining licensed and certified healthcare employees requires expertise and knowledge. The staffing process can be challenging because of its demands for qualified people who can provide the expected skills and knowledge. Recruitment in the digital age is mainly done through online platforms. Although potential applicants can post their resume on online sites for screening, the screening and hiring process should only be done by the best in the field.

Candidates for a Healthcare Job

Qualified candidates in the healthcare job market can expect great things from Proactive. The company accommodates applicants and guide them through the whole process. Our mission is to help applicants find the best possible match. We would also love for you to find opportunities that would best fit your needs. Overall, it is our desire to guide you to the path of success.

Why Choose Us?

First and foremost, we are in the business of helping people find the right people. Our expertise in the field of medicine allows us to get the right medical professionals for our clients. Unlike other companies, we take things seriously by taking baby steps at a time until we finally get to know you and your needs.

At Proactive, we make sure we provide the best match in skill sets to make things easier for our clients. Rest assured that our recruitment expertise eliminates the possibility of attracting and hiring toxic employees and people you don’t need in your company. All of our applicants should pass the requirements that will allow them to work hand-in-hand and fit within our company culture. Overall, we provide satisfaction by providing the needs of our clients with our expertise in the recruitment of medical professionals.

If you are still searching for a job opportunity or for the right people for your healthcare company, call us now, and let us do what we do best. Contact us today to know more about our company and how we handle every detail to make sure you get the best opportunity or group of medical experts for your project!

By |2018-07-10T13:24:00+00:00July 6th, 2018|Local Business|0 Comments

Silver Lungs Colloidal Silver Generator Expands Marketing

Marketing a product that could be viewed as a “health supplement” is always tricky. There are three main entities who watch these niches like a hawk, and it is important to toe the line and not violate any of their rules in your promotional efforts.

Silverlungs.com makes a unique colloidal silver generator and colloidal silver nebulizing system that is a higher-end product than most of their competition offers. However, as we promote their business, we must use our experience to remain compliant with these three entities:

  1. The FDA. While many people claim that their product has healed them, SilverLungs.com has to be careful what testimonials they allow. They have to avoid positioning their product as a “cure”, and often have to actively discourage reviewers who would make claims about their products. Additionally, it is important to find terms that works well for promoting this product that does not claim that the product heals an illness. For example “Colloidal Silver For Ebola” or “Colloidal Silver For Lyme’s” disease could be highly lucrative terms for the client. However, without proper FDA testing, there is no guarantee this product can heal or treat any diseases whatsoever. Accordingly, terms – and ones like them – must be steered away from. This increases the marketing complexity slightly, but there is plenty of room to promote the product without getting into a gray area.
  2. The FTC. As with any product, it is important to not make false claims about the efficacy of a product. This rule aligns mostly with the FDA’s guidelines, however there are some challenges where even if you don’t violate the FDA’s rules you might still run afoul of the more flexible FTC guidelines. Clear disclosures on conflict of interest is key.
  3. Google. This site falls in line with what Google calls “Your Money Or Your Life” (YMYL). This category is held to a higher standard than the bulk of websites. In order to work around these guidelines, we must make sure disclosures on the site are easily accessible. Additionally, we will invest more work in establishing the entities behind the site and ensuring that the site passes the “would you trust this site with your credit card?” test.

The marketing strategy for this product is launching with an emphasis on SEO and Google Adwords. These have been the primary drivers of traffic in the past, and the CharlotteSEO team has identified some areas where revenue can likely be doubled in under 6 months. These are bottom-funnel customers who have the highest conversion rate and offer the best value per dollar of marketing.

We are also deploying aggressive re-marketing strategies to help increase the conversion rate of those clients who were close to purchasing but had not completed the transaction

Following this initial strategy deployment, other opportunities will be considered. Charlotte SEO has extensive experience running Facebook and Instagram campaigns, and pushing products in a a social environment. We’re looking forward to pushing their products to a new audience that might lack awareness.

 

 

 

 

 

By |2018-06-19T16:03:37+00:00June 19th, 2018|Local Business|0 Comments

Case Study: Triple Crown Arenas Horse Arena Service Site

Recently, we began building our brand presence in San Diego. We’ve had such an incredible track record of performance in Charlotte, that it makes sense to take our marketing skills to a broader audience.

Triple Crown Arenas is a decades-old arena building and maintenance company. High-quality horse barns are a top concern. A poorly-constructed arena can be harmful to both horse and rider. Compounding the risk is the fact that many horse owners are busy with their professional lives. Much of the construction and repair occurs while they are away.

Lacking oversight, arena builders are left to their own devices. Sub-par materials can creep in, which raises the risk to both horse and rider.

Having 20+ years of experience in the Horse Arena Building Industry  Triple Crown Arenas are the clear, winning choice for Horse farms of all sizes. However, their online presence was lacking. They had a website, but content was sparse and the design was clearly dated.

We began this project with a redesign. The new site is mobile-friendly and has clear calls to action on every page. The goal of this project was to drive sales calls and quote forms, and the users responded to our changes by generating two new quotes in the first 72 hours that the site was live.

As with all long-term site marketing plans, we are currently running video analysis on the site to observe how users behave and to fix any potential problems.

A new logo was also requested, and we chose one that evoked the winning traditions of Hunter/Jumper while sticking with a tried and true primary color palette that is eye-catching and memorable.  The choice of green stands out in an industry that relies surprisingly heavily on browns and blacks.

The second phase of the project has begun as we rank the site more highly for terms such as “Airfoot Footings”. These materials are a major part of what makes a high-quality arena installation, and we are proud to be partnered with a client who has the knowledge and portfolio, but who can also understand the need to work within a budget.

For riders in Southern California, there’s a new company online. One that has been around for a long time, but is making themselves easier to find on the internet. Like Them On Facebook.

By |2018-06-01T16:33:08+00:00June 1st, 2018|Local Business|0 Comments

Get2ItParts.com Provider Of ATV and Scooter Parts Improves Search Visibility

Whether you’re a farmer who needs an ATV to easily visit and check out the farm or someone who use ATV for adventure, the vehicle provides reliable transportation to rugged terrain. An all-terrain vehicle travels on low-pressure tires and is designed to handle tougher terrains than most vehicles.

Just like with any other vehicles, an ATV requires regular maintenance to preserve its condition. Buying parts for your ATV can be challenging if you don’t know a reliable dealer. Fortunately, there are companies that sell quality parts and accessories for ATVs and other types of vehicles.

Get 2 It Parts, LLC offers a wide variety of parts for ATVs – UTVs, dirt bikes, go karts, scooter-mopeds, and accessories. As one of the most reliable dealers of parts and accessories for a variety of vehicles, consumers have grown to trust the quality parts and services provided by the company.

Why Choose Us?

There are many good reasons why you should purchase your needs from us. First and foremost, we offer and sell quality parts and accessories from bearings and bushings to engines so you can rest assured you’ve bought one of the best items for your vehicle. Get 2 It Sales, LCC also provides a wide range of brand selection for our clients. You can search the ATV and other sections on our web page to find what you need for your vehicle.

Fast and Reliable

For Get 2 It Sales, LLC, we don’t just provide high-quality parts and accessories, we also double our effort to give our customers the best services. Our team performs well to provide fast and reliable services to new clients and loyal consumers. Once we’ve received the orders, we will process the items for same day shipping to our valued clients.

Shipping and Returns

Our items are shipped Monday to Friday thru USPS and FedEx and are processed for same day shipping. We also honor returns as long as they are approved by Get 2 It Sales, LLC with a return authorization number. Double check the item(s) you need prior to any order to avoid shipping and returns issues in the future.

If you are looking for spare parts for your ATV or any of the other above mentioned vehicles, look no further as we have what you need. Check out our website to see our listings of the items we sell online. Contact us now to get more information about our wide range of products and services!

Visit them on Facebook!

 

Promotion Strategy

Charlotte SEO’s multi prong Guerilla marketing approach to promoting this client begins with a complete onsite quality audit. From there we will increase the site’s authority and position the site as an authority in their niche. We find this approach to be effective for delivering results quickly and in a measurable fashion.

By |2018-04-04T16:27:22+00:00April 4th, 2018|Local Business|0 Comments

VicBailey VW Increases Web Presence in Spartanburg to Make Car Buying Easier


Do you want to get rid of your current vehicle so you can get a new one? If so, there are several ways to trade in your old car and acquire a new vehicle. The first option is to put your automobile for sale so potential buyers can see your advertisement. The other option is to trade in your car to an auto dealer and buy the new vehicle you want.

Today, trade-ins are quite common due to the simple and easy process of trading in your current vehicle to get rid of the old car. Despite its growing popularity, some people are still hesitant to try trade-ins. In fact, car owners prefer selling their used car to potential buyers either because of the lack of knowledge with trade-ins or lack of trust with dealers.

Vic Bailey Volkswagen is a reliable and reputable car dealer in Spartanburg, SC with tons of experience providing first-class services and dealership expertise. With a team of professionals by your side, shopping for a new car shouldn’t be difficult for you. The customer-first work philosophy of the company allows customers to enjoy the car shopping experience. For Vic Bailey Volkswagen, confidence is important when it comes to shopping for the right vehicle. Rest assured we will help you find the perfect auto for you and your family by staying by your side during the entire viewing and purchasing process.

As a reputable car dealer, Vic Bailey Volkswagen offers an amazing selection of used cars for those who don’t have the option of buying a new vehicle. Our quality selection of Volkswagen vehicles will help you select an auto that has passed our screening and standard. Our dealership expertise begins once you have started to make the connection with us. We will make sure you get all the help you need from trading-in your used vehicle to picking out your new car, and whenever you need us after that. Unlike other companies, we continue our relationship with our valued clients after they have driven off our lot with their new car.

Vic Bailey Volkswagen also provides regular maintenance and service to our valued customers. We know that no matter how hard we try to keep our vehicles working in tip top condition, they will eventually need professional services. Our team of professionals are equipped with the latest and best equipment and branded Volkswagen parts that will cater your vehicle’s needs. With us, you can have a peace of mind knowing that your auto is in good hands and will be in good shape after our service has been completed. Although car care may sound frustrating to most people, we would like to remind you of its importance. We will also make sure our team of professionals provide a fast, hassle-free, quality service.

Our trade-ins, car maintenance and service offered always exceed  the expectations of our clients. If you’re interested in trading-in your old automobile, don’t hesitate to contact us to know more about our dealership services and information about trade-ins. Call today, and let us help you with your current situation!

2671 Reidville Rd,
Spartanburg, SC 29301
Phone: (864) 510-0133

By |2018-03-22T17:00:06+00:00March 22nd, 2018|Local Business|0 Comments
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