Creating unique, compelling, sharable content that captivates and activates.
The internet is a noisy place. People are constantly bombarded with content and being asked to lend their ear to multiple conversations. Information comes in constant waves, and people must pick and choose where they allocate their attention. Learning to tune out the noise is a skill that is almost vital in our current social landscape, so businesses that want to remain in earshot of their customers must adapt to stand out. As Craig Davis, Chief Creative Officer of successful global agency JWT said, “we have to stop interrupting what people are interested in and be what people are interested in.” Truer words were never spoken of content marketing.
We create unique, quality content that engages and compels readers. We know how to craft a voice for your brand that can rise above the noise. The goal is to get people to read but also to share that content with others. We can provide content that can be syndicated and adapted into Facebook posts, blog posts, and marketing emails, so that the content regarding your company is reaching as many current and potential customers as possible. Most people will just scan through a full page of text rather than reading it word for word, so we use formatting that helps highlight major takeaways. We have multiple approaches when creating content, from offering useful information and advice regarding your industry to promoting events and special offers on social media that can increase your web traffic and strengthen credibility.
It has never been more important to find ways to connect to customers without trying to overtly sell them your product. Instead, you are selling them your brand alongside the idea that your products and services are important. You are not interrupting them with commercials but politely offering them helpful information that can improve their lives and interesting narratives that they will actually want to read. The more people that turn to your company not only as their solution but also as their source for pertinent information, the more people will “like,” “share,” and “follow” your company’s pages and posts.