After potential customers have discovered your company, they will very likely turn to online reviews before doing business with you. This is especially true if you are in the hospitality or food and beverage industry, but all companies can be subject to online reviews and ratings. Charlotte SEO provides reputation management, which can drastically improve your online ratings and keep you from losing customers to bad reviews. The way that you represent yourself online is crucial to the success of your business, but the way that others choose to represent you is equally if not more important to your company’s prosperity.

Reviews on sites like Yelp and Google determine a “star rating” that can be brought down significantly from just one bad review. There will also be times when people or even your competitors may choose to write false information. Your reviews will determine how you rank on these sites and will affect your search rank on Google, as well. This could bode very badly for your business, as being visible on search results and having favorable reviews can really make or break your ability to attract new customers. Charlotte SEO can monitor your online reviews and employ tactics to make sure that they stay favorable.

A couple of options for taking care of reviews containing false information or libel is to request that they be taken down or issue a rehearsed statement as a reply to the unfavorable comment. We also have methods to prompt customers to write reviews on your own website, such as offering incentives. We can use the “likes” you get on Facebook as an indicator of good reviews, as well as comments and other positive customer interactions on social media.